Government Shutdown PPC in 2013
The Government Shutdown is not bad for everyone.
These advertisers are getting some exposure because of the government shutdown. I knew it! I knew that if I went to Google to search for ‘Government Shutdown’ I would find advertisers there. Who can blame them? If they have content about the shutdown, they have a right to pay for it to be seen.
Interesting note: Google does not show ads on the first page of the SERPs. You have to go to page 2 in order to see the ads.
How I Lost My Chance to Work with Omniture’s Founder
This post is about B2B marketing and lead generation. The story of Josh James, Omniture, and my failure help me drive my point home.
Remember Omniture? That little company that sold for roughly $1.8 Billion to Adobe. I always wonder what founders that successfully exit their start up at that level of success do with their lives. The average Joe assumes that they must go buy a small island and disappear into retirement. Well not Josh James!
Get Found First is Five Years Old!
Get Found First has come a long way in 5 years. Here is a Wayback Machine screenshot of what the first site I built looked like:
Thank goodness we have evolved and stayed in business! According to the SBA:
About half of all new establishments survive five years or more and about one-third survive 10 years or more. As one would expect, the probability of survival increases with a firm’s age. Survival rates have changed little over time.
Another frightening statistic from the SBA:
About 550,000 small businesses close each year.
We thank you, our customers and industry friends, for keeping us going and growing. We’re looking forward to the next 50 years!
To celebrate 5 years, we spent some time on the lake as a team. “GFF Wakeboarding Spills and Thrills” will be added soon.
The #1 Reason We Have Lost Clients
Does This Sound Familiar?
You may have been there before. That call where the client asks, “are we under contract with you and when does that contract end?” You immediately know exactly what that means. They are on the hunt for a new agency or employee to take over the work you were doing. You shake your head and stare out the window in frustration.
Online, You Live or Die on User Experience
Some of you know that I have a passion for wakeboarding. I work lots of Saturday mornings because I love my work, but if it is over 70 degrees outside on a Saturday morning, you won’t find me in front of a computer. You are much more likely to find me upside down on a wakeboard flying through the air behind a boat.
A guy in my neighborhood has a business that does wraps, decals, and skins for boats, atvs, snowmobiles, etc. Just recently I bought a new wrap for my boat through his website, but not until after 3 phone calls and multiple tries at the shopping cart. At first I felt so dumb. Why was it so difficult to make purchase and get what I wanted? Why did I feel so unsure that I was actually going to get what I wanted? Was it me?
Happy Labor Day 2013
Here is another VERY Miscellaneous Monday post…
You work hard. Day in and day out. Take a break. You deserve it. This one’s on me. Go play. Have fun. Enjoy the end of Summer. Do something fun like hitting a potato shot from a potato gun with a baseball bat.
Feminine Products and PPC Managers
Weird/sensational title? Nope. I really am going to talk about feminine products and PPC. This one is as “Miscellaneous Monday” as they come.
Get Locket App – Ads on your Lockscreen
I have self-diagnosed A.D.D. I contracted it from years in front of a computer with gajillions of shiny objects. Thank you Twitter and Google! And now, I should say thank you, Locket!
Have you ever gone to send a text on your smart phone, seen a text from someone else, answered their text, checked two new emails, and then put your phone back in your pocket, only to remember the whole reason you had just opened your phone was to send a text that you never actually sent?Frustrating isn’t it? I like to think I am not the only spacey young man that has done that multiple times.
Now with a new app I downloaded called Locket, I am sure that I will make that mistake even more, but I am okay with that.
The Cost of Ranking on Google
What does it cost to get your website on Google?
Have you ever asked, or been asked that question? Sometimes people ask me that question as if they expect the answer to be something like, “10,999.99 plus tax.” That 8 word question could be answered in 1 word or 10,000 words.
You Have To Think Beyond Search-Click-Sale
In 2008 and 2009, I can’t tell you how many clients I had that enjoyed multiple, lucrative keywords where they were one of 6 or 7 total advertisers fighting for clicks and ad space on those keywords. Back then, I can’t tell you how many sites I knew of that got away with awful design. It didn’t matter. They bought the traffic, and searchers bought their offering, ugly site or not. They searched, they clicked, and and the sales followed. The veteran, online advertisers reading this will remember those hay days.