Tips for the SEO Novice

Featured, SEO

SEO Tips

You have a website for your business, just like everyone else. How do you know if your target demographic is finding your page? Do they even know you exist? Having a website isn’t enough. Executing Search Engine Optimization (SEO) allows search engines (i.e., Google, Bing or Yahoo) to crawl the web and compile and rank the websites with the most relevant content based on an individual’s search. The website links that appear at the top, on page one, are the prime spots, where every website owner wants to be. Below we’ll go over the basics of how SEO works and why it’s necessary for your business website and ways to increase your chances of ranking on page one. We’ll use Google as our search engine of choice.

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Tips of Increasing Productivity

entrepreneurship, Featured, Get Found First, Old Blog

entrepreneurship

Whether in business or at home increasing productivity can be a useful tool in being able to accomplish goals and day-to-day tasks. Productively using our time can not only save us some blood, sweat, and tears but allow us to get a grasp on each day. Below are tips that can help you and your employees be more productive.

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##Warning!! Not all Adwords Features Are Good for You!

Featured, Get Found First

stove-topo

Just because a setting or a feature is there in Adwords does not mean that you have to use it. At Get Found First we have been working with Adwords for quite some time and have seen a lot of features added to it. While it is great to see Google taking care of its golden goose, PPC managers should be cautious before jumping on something new.

I am going to give some examples of features to be cautious of. I’m not saying to never use these features. We use all of them. Just take note of potential problems and make an educated decision.

Examples

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Government Shutdown PPC in 2013

Featured, Google, Pay Per Click, Stu's Miscellaneous Monday

Miscellaneous Monday

The Government Shutdown is not bad for everyone.

These advertisers are getting some exposure because of the government shutdown. I knew it! I knew that if I went to Google to search for ‘Government Shutdown’ I would find advertisers there. Who can blame them? If they have content about the shutdown, they have a right to pay for it to be seen.

Interesting note: Google does not show ads on the first page of the SERPs. You have to go to page 2 in order to see the ads.

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PPC Remarketing Setup: Part 3 – Campaign Creation

Get Found First, Pay Per Click

Paul-Remarketing3

Last week I showed you how to identify and create audiences for PPC remarketing. This week I will give you some pointers and a general walkthrough in setting up new remarketing campaigns in Google Adwords.

Let’s get right to it.

Tools You’ll Need

The only thing you’ll need for this process is your Google Adwords account. If however you prefer using Adwords Editor the thought process remains basically the same.

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PPC Remarketing Setup: Part 2 – Audiences

Featured, Pay Per Click

Paul-Remarketing2

Welcome back readers! Last week I showed you how to set up the needed accounts in order to effectively manage your remarketing tags. Today we will take the next, and probably most important, step in our journey to launching awesome remarketing campaigns.

This next step may be the most critical and possibly the most difficult. If you get it right you may see great success, if you get it wrong- well you’ll spend some money on learning an important lesson.

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Why Landing Pages Matter

Design Process, Featured

lion-lp

Our first stop on the journey through the land of Landing Page, is to take a look at the king of the jungle. There is no doubt in anyone’s mind that all the other animals pay homage to the king. Without the king, the circle of life is incomplete.

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Adwords Account Structure – Ad Groups

Featured, Get Found First

aas-adgroups

Last week I discussed the importance of the structure of your adwords account and some tips on how to think about structuring your campaigns. You can go back and read last week’s article here. This week I am going to talk about the roll that adgroups play in the structure of an account.

What are Ad Groups and What are they good for?

Ad groups are simply containers for keywords, negative keywords, and ads. That is the simplest definition that I can come up with.

Ad groups are exclusively organisational units in an adwords account. This is because their purpose is defined by what they contain or by what they are in, rather than by what they are. Unlike campaigns they don’t have a lot of targeting settings and unlike keywords or ads they are are not a forward facing part of the account that interacts with queries or searchers.

However, there is great power in using ad groups effectively that will make your life easier.

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How I Lost My Chance to Work with Omniture’s Founder

Get Found First

open-mind2-1

This post is about B2B marketing and lead generation. The story of Josh James, Omniture, and my failure help me drive my point home.

Remember Omniture? That little company that sold for roughly $1.8 Billion to Adobe. I always wonder what founders that successfully exit their start up at that level of success do with their lives. The average Joe assumes that they must go buy a small island and disappear into retirement. Well not Josh James!

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PPC Remarketing Setup: Part 1

Pay Per Click

Paul-Remarketing1

Last week we learned what PPC remarketing is. Now I’m going to walk you through how to set up remarketing through Adwords.

Prerequisites

In order to re-target effectively you’ll need a Google Adwords account and a Google Analytics account. If you don’t have one or either of these accounts you’ll need to create them. You can easily find how-to articles and instructions online.

However if you do have these accounts I will show you how to link them, a very necessary step in our setup process.

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