4 Tips to Create a Winning Digital Marketing Strategy

Get Found First | Digital Marketing

By Bob Griggs: Have you ever played checkers with a little kid? It’s pretty straight forward. The rules are simple. You’re black and I’m red, move forward, jump, king me, win. So this got me thinking, how do we define winning (success) as, employees, business owners, team members, not to mention parents or in relationships. […]

Continue Reading

How to Use Keywords for Best SEO?

Keywords and SEO

By Katie Harris: Keywords are basically what drives the organic or free traffic to your website. Do you know what keywords you currently rank for? Do you know what keywords you should rank for? Do you know keywords you do rank for? Using the correct keywords can catapult your online presence and attract the website […]

Continue Reading

5 Google Updates in 2016 and How They’ll Affect you in 2017

online marketing

Google changes as often as the latest clothing trend. It’s in one day, and out the next. It can feel pretty overwhelming to keep up with all the changes to Google policies, algorithms, and so on. Specifically in 2016, Google made a number of changes affecting Search Engine Optimization, or SEO. For the most part, […]

Continue Reading

Social Media Transparency

social media marketing tips

Written by Emily Moser When I was completing my undergrad I had the opportunity to work for a company as the social media intern. Part of my responsibilities was to post at a specific time each day to reach our target demographic, go through our page and like each comment, remove any inappropriate content (crude […]

Continue Reading

6 Reasons Why You Should Use PPC AND SEO Together for Your Marketing Strategy

internet marketing

Maybe for you, it’s easier to focus solely on organic rankings (Google Search) because on the surface, it’s free. Perhaps PPC (Pay Per Click Advertising) is more appealing since you know exactly what keywords are driving traffic. Both avenues have their strengths and weaknesses; however, if you’re only using one of these strategies you’re missing […]

Continue Reading

Tips for the SEO Novice

SEO Tips

You have a website for your business, just like everyone else. How do you know if your target demographic is finding your page? Do they even know you exist? Having a website isn’t enough. Executing Search Engine Optimization (SEO) allows search engines (i.e., Google, Bing or Yahoo) to crawl the web and compile and rank the websites with the most relevant content based on an individual’s search. The website links that appear at the top, on page one, are the prime spots, where every website owner wants to be. Below we’ll go over the basics of how SEO works and why it’s necessary for your business website and ways to increase your chances of ranking on page one. We’ll use Google as our search engine of choice.

Continue Reading

Tips of Increasing Productivity

entrepreneurship

Whether in business or at home increasing productivity can be a useful tool in being able to accomplish goals and day-to-day tasks. Productively using our time can not only save us some blood, sweat, and tears but allow us to get a grasp on each day. Below are tips that can help you and your employees be more productive.

Continue Reading

##Warning!! Not all Adwords Features Are Good for You!

Just because a setting or a feature is there in Adwords does not mean that you have to use it. At Get Found First we have been working with Adwords for quite some time and have seen a lot of features added to it. While it is great to see Google taking care of its golden goose, PPC managers should be cautious before jumping on something new.

I am going to give some examples of features to be cautious of. I’m not saying to never use these features. We use all of them. Just take note of potential problems and make an educated decision.

Examples

Continue Reading

Government Shutdown PPC in 2013

Miscellaneous Monday

The Government Shutdown is not bad for everyone.

These advertisers are getting some exposure because of the government shutdown. I knew it! I knew that if I went to Google to search for ‘Government Shutdown’ I would find advertisers there. Who can blame them? If they have content about the shutdown, they have a right to pay for it to be seen.

Interesting note: Google does not show ads on the first page of the SERPs. You have to go to page 2 in order to see the ads.

Continue Reading

PPC Remarketing Setup: Part 3 – Campaign Creation

Last week I showed you how to identify and create audiences for PPC remarketing. This week I will give you some pointers and a general walkthrough in setting up new remarketing campaigns in Google Adwords.

Let’s get right to it.

Tools You’ll Need

The only thing you’ll need for this process is your Google Adwords account. If however you prefer using Adwords Editor the thought process remains basically the same.

Continue Reading

(208) 696-0224

Download Our Free E-Book

(our privacy policy)