Social Media Transparency

social media marketing tips

Written by Emily Moser When I was completing my undergrad I had the opportunity to work for a company as the social media intern. Part of my responsibilities was to post at a specific time each day to reach our target demographic, go through our page and like each comment, remove any inappropriate content (crude […]

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Evil Within: Form Follows Function

merging the world of business and design

“Form Follows Function”… or so they said

The early 1930’s phrase was intended to evoke the mantra that before you design and work with the details, you need to lay out the function first. Thankfully Frank Lloyd Wright changed this phrase to “form and function should be one, joined in a spiritual union,” using nature as the best example of this integration. Form and Function should be developed simultaneously and in conjunction with each other.

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Client Tantrums Are Your Fault

merging the world of business and design

In Disney’s “Wreck It Ralph”, Ralph has a pretty terrible temper.

His temper stems from him always being the bad guy… nobody likes being the bad guy (unless you are Willem Dafoe). Ralphs temper frequently leads to fits of rage and smashing things. It’s pretty funny to watch in a Disney setting, but have you ever dealt with this when Ralph was your client?

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Your Brand Isn’t You: Data Driven Design

merging the world of business and design

I don’t proclaim to be a brand experience expert.

But I have learned a few things essential to brand experience that apply heavily to start-ups and growing businesses. We could dive deep into the question “What is a brand?”, however for sake of this article let’s just ackowledge a few points to answer this question.

  1. A brand is more than your logo, colors, website, or tweets
  2. A brand is an experience
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eBay Slams PPC: Should You Really Stop Bidding on Brand Keywords?

There has already been a lot written about the recent study by eBay about paid search’s effectiveness for both brand keywords and non-brand keywords. Most of the posts, from Larry Kim’s on Search Engine Journal, to the recap from ppc management experts on Search Engine Watch seemed to focus on eBay’s historical and at times hysterically funny misuse of dynamic keyword insertion. I am not going to focus on those things or even point out that it didn’t work because they did PPC wrong.

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