It would be nice if people would just buy our products. Too bad it doesn’t work that way. This is why we do marketing. To get to the people who will buy our products.
This E-Book describes the process of getting data and analyzing it to segment your market to illustrate what types of consumers are buying. Also, it gives tips as to what online marketing tools you can use to reach these segments once you define them. You can get the E-Book here – Consumer Segmentation for Online Marketers