4 Tips to Create a Winning Digital Marketing Strategy

Get Found First | Digital Marketing

By Bob Griggs: Have you ever played checkers with a little kid? It’s pretty straight forward. The rules are simple. You’re black and I’m red, move forward, jump, king me, win. So this got me thinking, how do we define winning (success) as, employees, business owners, team members, not to mention parents or in relationships. […]

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How to Use Keywords for Best SEO?

Keywords and SEO

By Katie Harris: Keywords are basically what drives the organic or free traffic to your website. Do you know what keywords you currently rank for? Do you know what keywords you should rank for? Do you know keywords you do rank for? Using the correct keywords can catapult your online presence and attract the website […]

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Tips for the SEO Novice

SEO Tips

You have a website for your business, just like everyone else. How do you know if your target demographic is finding your page? Do they even know you exist? Having a website isn’t enough. Executing Search Engine Optimization (SEO) allows search engines (i.e., Google, Bing or Yahoo) to crawl the web and compile and rank the websites with the most relevant content based on an individual’s search. The website links that appear at the top, on page one, are the prime spots, where every website owner wants to be. Below we’ll go over the basics of how SEO works and why it’s necessary for your business website and ways to increase your chances of ranking on page one. We’ll use Google as our search engine of choice.

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Tips of Increasing Productivity

entrepreneurship

Whether in business or at home increasing productivity can be a useful tool in being able to accomplish goals and day-to-day tasks. Productively using our time can not only save us some blood, sweat, and tears but allow us to get a grasp on each day. Below are tips that can help you and your employees be more productive.

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##Warning!! Not all Adwords Features Are Good for You!

Just because a setting or a feature is there in Adwords does not mean that you have to use it. At Get Found First we have been working with Adwords for quite some time and have seen a lot of features added to it. While it is great to see Google taking care of its golden goose, PPC managers should be cautious before jumping on something new.

I am going to give some examples of features to be cautious of. I’m not saying to never use these features. We use all of them. Just take note of potential problems and make an educated decision.

Examples

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Government Shutdown PPC in 2013

Miscellaneous Monday

The Government Shutdown is not bad for everyone.

These advertisers are getting some exposure because of the government shutdown. I knew it! I knew that if I went to Google to search for ‘Government Shutdown’ I would find advertisers there. Who can blame them? If they have content about the shutdown, they have a right to pay for it to be seen.

Interesting note: Google does not show ads on the first page of the SERPs. You have to go to page 2 in order to see the ads.

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PPC Remarketing Setup: Part 2 – Audiences

Welcome back readers! Last week I showed you how to set up the needed accounts in order to effectively manage your remarketing tags. Today we will take the next, and probably most important, step in our journey to launching awesome remarketing campaigns.

This next step may be the most critical and possibly the most difficult. If you get it right you may see great success, if you get it wrong- well you’ll spend some money on learning an important lesson.

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Why Landing Pages Matter

Our first stop on the journey through the land of Landing Page, is to take a look at the king of the jungle. There is no doubt in anyone’s mind that all the other animals pay homage to the king. Without the king, the circle of life is incomplete.

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Adwords Account Structure – Ad Groups

Last week I discussed the importance of the structure of your adwords account and some tips on how to think about structuring your campaigns. You can go back and read last week’s article here. This week I am going to talk about the roll that adgroups play in the structure of an account.

What are Ad Groups and What are they good for?

Ad groups are simply containers for keywords, negative keywords, and ads. That is the simplest definition that I can come up with.

Ad groups are exclusively organisational units in an adwords account. This is because their purpose is defined by what they contain or by what they are in, rather than by what they are. Unlike campaigns they don’t have a lot of targeting settings and unlike keywords or ads they are are not a forward facing part of the account that interacts with queries or searchers.

However, there is great power in using ad groups effectively that will make your life easier.

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