6 Reasons Why You Should Use PPC AND SEO Together for Your Marketing Strategy

internet marketing

Maybe for you, it’s easier to focus solely on organic rankings (Google Search) because on the surface, it’s free. Perhaps PPC (Pay Per Click Advertising) is more appealing since you know exactly what keywords are driving traffic. Both avenues have their strengths and weaknesses; however, if you’re only using one of these strategies you’re missing […]

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Adwords Account Structure – Campaigns

There is no denying that account structure is super important. There are many accounts that I have worked on where an account restructure has dramatically increased performance. How? Good account structure improves an account in 2 ways.

First, it clearly defines to the advertising platform (Adwords, Bing, etc.) where you want your ads to show. This means that your ads should be serving how you expect them to and your keywords are not competing with each other in the auction. This ultimately should result in showing the right ads to the right people.

Second, it makes it easier to manage. You know where things are and the organization allows you to know what your account optimizations will actually do.

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GDN The “Other” Targeting Options – A Quick Explanation

Here I am again to try to explain the complexities of the Google Display Network or GDN. Today’s topic will be the other targeting methods other than display keywords and Placements which I have discussed in the past. However, if you haven’t looked at my article on display keywords, please check it out here or my article on placements here. I will be referring to some of the ideas that I wrote about in those articles.

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Adwords is Miscalculating Your CPA & It’s been Getting Worse

Adwords CPA miscalc - Weekly

Today @robert_brady confirmed what a number of PPC practitioners have feared. Google Adwords is miscalculating your CPAs (Cost per Conversions). Check out his article here.

After hearing the news we dug into one of our accounts and did some pay-per-click data analysis. While our numbers didn’t turn out as dramatically as Robert’s did we did find solid and statistical evidence that:

  1. Yes Google Adwords is Miscalculating your PPC CPAs
  2. It’s Getting Worse
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Google Ads Outnumber Free Clicks 2 to 1 | Wordstream Infographic

Miscellaneous Monday

Recently I spoke at FreeInternetConference.com about Google ads and PPC in general. I asked the group of about 80 people how many of them click on the ads on Google. 2 or 3 people raised their hand. I called them out as liars. Ha. Probably not the smartest way to start off my presentation. I was kidding…sheesh!

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Conspiracy: Is PPC Affecting Build A Sign’s SEO?

This is a conspiracy post, but don’t shutoff yet! I would not share it unless I thought it was truly worth 2-3 minutes of your time and input in the comments regarding the chance that it is more than just conspiracy.

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“You Can’t Be Serious!” – Google Flexing Its Muscles

I happened upon a shocking discovery recently that made me question Google’s intent once again. After signing into a client’s Adwords account I noticed an alert: 100+ ads have been disapproved.

“What! You can’t be serious!”

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How to Exclude Mobile Apps on the Google Display Network

How To Exclude Mobile Apps on The Google Display Network or GDN

I’ve finally found the Holy Grail to exclude mobile apps on the Google Display network from showing your ads. Don’t worry I’ll share it with you and make sure you know exactly what to do to make it work. But before I do let me tell you what led up to this discovery and why I think it is so important.

Mobile App Traffic on GDN Rages Out of Control

Over the last couple months I have noticed a big uptick in mobile app traffic on GDN campaigns in AdWords. One of our clients in particular saw a 422% growth in clicks and a 480% increase in Cost overnight. That isn’t a small change! Interestingly, 98% of the change came from mobile apps and AdMob served ads.

Guess what happened to their GDN conversion volume?

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Project Management: Plan Your PPC Optimizations

The Easy Part

In the last two posts we went over choosing a tool and determining a cycle length. Now it is time to plan what you will do in that cycle. With Pay-Per-Click this is fairly easy because there are defined ppc optimization tasks that you do for every account.

If it makes it easier. Break your tasks down to the individual things that you do. Then assign each task the time it takes to complete. Then you can easily order the tasks however your like.

The Hard Part

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Adwords owns the upper fold of SERPS [infographic]

Think about the last time you did a search on a laptop or tablet. If you must, go do a search right now. How many organic results do you see? My guess is that you will see at a minimum 7. But wait, how many of them did you see without having to scroll down? Did you basically auto-scroll (like auto-pilot) when the results appeared, or did you skim the first results first? Us PPC guys are getting pretty good at writing compelling Adwords ads that get more clicks. What if the searcher doesn’t scroll? Will they ever see your organic ranking in the #2 spot in search results that you worked so hard to achieve?

Well, the great Dr. Pete from SEOMOZ is always analyzing search. He wanted to find out more about how much real estate ads now have on SERPs. It seems to me that more and more searches, when seen on an average laptop, only include one or two organic results in the upper fold. That is my opinion, but my reason for this post is to simply share the really cool data Dr. Pete has provided. To do so, I have embedded his infographic in all it’s glory:

Google AdWords Landscape Infographic
Produced by SEOmoz. ©2013.
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