PPC Analysis with Porter’s Five Forces

This is the second post in a series entitled: “5 Analysis Tools: A Conceptual Look at PPC.” This series will focus on utilizing these five tools to help you develop and manage a strong paid search advertising strategy.

Porter’s Five Forces is the next analysis tool to add to your PPC toolbox.

Porter’s Five Forces Method is used to determine the competitive forces at work in a given business situation. It goes beyond just looking at your direct competitors but at other forces at work in your industry (“The Five Competitive Forces that Shape Strategy”).

These forces are supplier power, buyer power, competitive rivalry, threat of substitution, and threat of new entry (“Porter Five Forces Analysis”).

Porter's Five Forces Model

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What can Pay Per Click Advertising Do For My Car Dealership?

This is the first entry in a series exploring the impact of PPC advertising in various industries.

The auto industry is well positioned to take full advantage of the benefits of pay per click (PPC) advertising. Let’s face it, buyers are looking online more than ever to research everything from soup to nuts and making a major purchase like a car or truck is certainly no exception. According to Google, there were 301,000 searches last month just for the term “dodge truck”. Your buyers are on the web, can they find you?

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PPC Market Analysis with PEST

This is the first post in a series entitled: “5 Analysis Tools: A Conceptual Look at PPC”. This series will focus on utilizing five marketing tools to help develop a strong paid online advertising strategy.</>

The first tool we will look at is commonly known as a P-E-S-T analysis. Whether you’re familiar with this tool or not my hope is that this post will provide some useful ideas and perspectives.

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eBay Slams PPC: Should You Really Stop Bidding on Brand Keywords?

There has already been a lot written about the recent study by eBay about paid search’s effectiveness for both brand keywords and non-brand keywords. Most of the posts, from Larry Kim’s on Search Engine Journal, to the recap from ppc management experts on Search Engine Watch seemed to focus on eBay’s historical and at times hysterically funny misuse of dynamic keyword insertion. I am not going to focus on those things or even point out that it didn’t work because they did PPC wrong.

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Google Visiting Get Found First Tomorrow In Rexburg, Idaho

Last week I got a call from an 800 number. I didn’t used to answer the phone from 800 numbers until I realized that calls from both Facebook and Google come from 800 numbers. I had a minute so I risked being bothered by someone that wasn’t FB or Google and answered. It was Patrick from Google Adwords. He was calling to see if we would be interested in having someone from Google present to potential customers. I said yes right away. Obviously the sales pitch to a potential customer is a lot easier if a representative from Google is helping make the pitch. Credibility sky rockets.

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Petition to Give Advertisers more Control over the PPC Management of Search Partners on Google

Of all of the things which bug me in this world… few drive me as crazy as to the limited control options available within Google regarding Search Partners.

Seriously, I get irritated on a daily basis with this one piece of control I don’t have. It is so bad that it makes me extol the virtues of BingAds just because they give me the level of control I desire… and I know almost every other PPC practitioner worth their medal would scream and shout for joy if given the control tomorrow on Adwords.

Let me ask you as an awesome analytical marketer if you looked at something like the image below what would you want to do?

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Big news for the PPC management world

Through the Twitter-verse, it is incredible the relationships that can be made. In the PPC management galaxy, everyone knows that #PPCchat is where the experts reside (see the stream cap here). Each week at 12 PM EST, the great @matt_umbro moderates the official, hour long PPC love fest. One week the discussion can be about how to effectively manage PLAs (Google Shopping), the next it could be about different bid management platforms.

This is where all the PPC stars come together.One of those stars is Bryant Garvin.

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Struggling with Search Engine Dysfunction?

Have you been unable to perform since the first Panda update? Does the Penguin have you cold as ice? Google algorithm adjustments in 2011 and 2012 have really effected the way grown businessmen are able to perform. This funny/cheesy video made us laugh. When your site’s search rankings tank in Google, sometimes laughter is the best medicine.

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6 Reasons Why Your Small Business Needs PPC

I’m not going to sit here and tell you why you need to invest in PPC advertising. The last thing you want is someone unfamiliar with your business trying push services at you for their own personal gain. So I’ll leave it to you, the person most qualified for your business to make the decision. My hope is that you’ll consider the following advantages that a Pay Per Click advertising medium can offer.

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Besides PPC Ads, What Else Is There?

Get Found First is our name, PPC is our game. Clients come to us for ppc management services. They don’t want their online ad budget to go to waste, and they know that we have the expertise to yield them a significant return on investment. Over these last four years of managing online ad budgets, a question that I get asked a lot is,

“so…what else can I be doing? I am having success with PPC, but now I want to milk the web for all it is worth!”

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