How to Use Keywords for Best SEO?

Keywords and SEO

By Katie Harris: Keywords are basically what drives the organic or free traffic to your website. Do you know what keywords you currently rank for? Do you know what keywords you should rank for? Do you know keywords you do rank for? Using the correct keywords can catapult your online presence and attract the website […]

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5 Google Updates in 2016 and How They’ll Affect you in 2017

online marketing

Google changes as often as the latest clothing trend. It’s in one day, and out the next. It can feel pretty overwhelming to keep up with all the changes to Google policies, algorithms, and so on. Specifically in 2016, Google made a number of changes affecting Search Engine Optimization, or SEO. For the most part, […]

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6 Reasons Why You Should Use PPC AND SEO Together for Your Marketing Strategy

internet marketing

Maybe for you, it’s easier to focus solely on organic rankings (Google Search) because on the surface, it’s free. Perhaps PPC (Pay Per Click Advertising) is more appealing since you know exactly what keywords are driving traffic. Both avenues have their strengths and weaknesses; however, if you’re only using one of these strategies you’re missing […]

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Government Shutdown PPC in 2013

Miscellaneous Monday

The Government Shutdown is not bad for everyone.

These advertisers are getting some exposure because of the government shutdown. I knew it! I knew that if I went to Google to search for ‘Government Shutdown’ I would find advertisers there. Who can blame them? If they have content about the shutdown, they have a right to pay for it to be seen.

Interesting note: Google does not show ads on the first page of the SERPs. You have to go to page 2 in order to see the ads.

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Feminine Products and PPC Managers

Miscellaneous Monday

Weird/sensational title? Nope. I really am going to talk about feminine products and PPC. This one is as “Miscellaneous Monday” as they come.

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Adwords is Miscalculating Your CPA & It’s been Getting Worse

Adwords CPA miscalc - Weekly

Today @robert_brady confirmed what a number of PPC practitioners have feared. Google Adwords is miscalculating your CPAs (Cost per Conversions). Check out his article here.

After hearing the news we dug into one of our accounts and did some pay-per-click data analysis. While our numbers didn’t turn out as dramatically as Robert’s did we did find solid and statistical evidence that:

  1. Yes Google Adwords is Miscalculating your PPC CPAs
  2. It’s Getting Worse
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The Cost of Ranking on Google

Miscellaneous Monday

What does it cost to get your website on Google?

Have you ever asked, or been asked that question? Sometimes people ask me that question as if they expect the answer to be something like, “10,999.99 plus tax.” That 8 word question could be answered in 1 word or 10,000 words.

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“You Can’t Be Serious!” – Google Flexing Its Muscles

I happened upon a shocking discovery recently that made me question Google’s intent once again. After signing into a client’s Adwords account I noticed an alert: 100+ ads have been disapproved.

“What! You can’t be serious!”

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How to Exclude Mobile Apps on the Google Display Network

How To Exclude Mobile Apps on The Google Display Network or GDN

I’ve finally found the Holy Grail to exclude mobile apps on the Google Display network from showing your ads. Don’t worry I’ll share it with you and make sure you know exactly what to do to make it work. But before I do let me tell you what led up to this discovery and why I think it is so important.

Mobile App Traffic on GDN Rages Out of Control

Over the last couple months I have noticed a big uptick in mobile app traffic on GDN campaigns in AdWords. One of our clients in particular saw a 422% growth in clicks and a 480% increase in Cost overnight. That isn’t a small change! Interestingly, 98% of the change came from mobile apps and AdMob served ads.

Guess what happened to their GDN conversion volume?

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PPC Market Analysis with PEST

This is the first post in a series entitled: “5 Analysis Tools: A Conceptual Look at PPC”. This series will focus on utilizing five marketing tools to help develop a strong paid online advertising strategy.</>

The first tool we will look at is commonly known as a P-E-S-T analysis. Whether you’re familiar with this tool or not my hope is that this post will provide some useful ideas and perspectives.

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