6 Reasons Why You Should Use PPC AND SEO Together for Your Marketing Strategy

internet marketing

Maybe for you, it’s easier to focus solely on organic rankings (Google Search) because on the surface, it’s free. Perhaps PPC (Pay Per Click Advertising) is more appealing since you know exactly what keywords are driving traffic. Both avenues have their strengths and weaknesses; however, if you’re only using one of these strategies you’re missing […]

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Government Shutdown PPC in 2013

Miscellaneous Monday

The Government Shutdown is not bad for everyone.

These advertisers are getting some exposure because of the government shutdown. I knew it! I knew that if I went to Google to search for ‘Government Shutdown’ I would find advertisers there. Who can blame them? If they have content about the shutdown, they have a right to pay for it to be seen.

Interesting note: Google does not show ads on the first page of the SERPs. You have to go to page 2 in order to see the ads.

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PPC Remarketing Setup: Part 3 – Campaign Creation

Last week I showed you how to identify and create audiences for PPC remarketing. This week I will give you some pointers and a general walkthrough in setting up new remarketing campaigns in Google Adwords.

Let’s get right to it.

Tools You’ll Need

The only thing you’ll need for this process is your Google Adwords account. If however you prefer using Adwords Editor the thought process remains basically the same.

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PPC Remarketing Setup: Part 2 – Audiences

Welcome back readers! Last week I showed you how to set up the needed accounts in order to effectively manage your remarketing tags. Today we will take the next, and probably most important, step in our journey to launching awesome remarketing campaigns.

This next step may be the most critical and possibly the most difficult. If you get it right you may see great success, if you get it wrong- well you’ll spend some money on learning an important lesson.

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PPC Remarketing Setup: Part 1

Last week we learned what PPC remarketing is. Now I’m going to walk you through how to set up remarketing through Adwords.

Prerequisites

In order to re-target effectively you’ll need a Google Adwords account and a Google Analytics account. If you don’t have one or either of these accounts you’ll need to create them. You can easily find how-to articles and instructions online.

However if you do have these accounts I will show you how to link them, a very necessary step in our setup process.

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GDN The “Other” Targeting Options – A Quick Explanation

Here I am again to try to explain the complexities of the Google Display Network or GDN. Today’s topic will be the other targeting methods other than display keywords and Placements which I have discussed in the past. However, if you haven’t looked at my article on display keywords, please check it out here or my article on placements here. I will be referring to some of the ideas that I wrote about in those articles.

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Feminine Products and PPC Managers

Miscellaneous Monday

Weird/sensational title? Nope. I really am going to talk about feminine products and PPC. This one is as “Miscellaneous Monday” as they come.

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It’s Hard to Say Goodbye

Today is a bittersweet day for me as I say goodbye to Get Found First.

When I came on with Get Found First we wanted to shake things up, get things moving in a new direction and pump some new ideas and energy into the company. We wanted to transition the company from a “we do everything shop” to “we only do PPC, and we rock it!” We didn’t just want to be another “agency” but one of the Premier PPC Management Firms in the industry.

We redesigned our website, and then redesigned it again. We have a completely mobile optimized responsive design website and blog. Get Found First has become one of the leaders in the PPC agency space and continues to innovate and set the bar high.

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You Have To Think Beyond Search-Click-Sale

Miscellaneous Monday

In 2008 and 2009, I can’t tell you how many clients I had that enjoyed multiple, lucrative keywords where they were one of 6 or 7 total advertisers fighting for clicks and ad space on those keywords. Back then, I can’t tell you how many sites I knew of that got away with awful design. It didn’t matter. They bought the traffic, and searchers bought their offering, ugly site or not. They searched, they clicked, and and the sales followed. The veteran, online advertisers reading this will remember those hay days.

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Stay for the Finale

I just got back from a week long vacation in the mountains of southeastern Idaho. I had very limited access to the internet. It was a great break, but boy do I have a lot of things to do in order to get caught up. That’s life right?

This post has a little to do with PPC, but it really is more about a life lesson I learned this week.

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