4 Ways PPC Really Can Help Your SEO Success

I am making good on a promise with this post. A few weeks ago I wrote a post and promised to write about how PPC can help your SEO.

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PPC Stats: 2x The Visitors With The Same PPC Budget

Pop quiz.

Which sounds better to you?

A.) Pay $2,000/day for 1,000 clicks

OR

B.) Pay $2,000/day for 2,000 clicks

It’s a no brainer, right?

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Keyword Product Revenue Report

This post is for all you eCommerce marketing managers or business owners out there who are constantly looking for deeper insight into how your online advertising is performing. What I’m going to show you is how to easily pull data from your Google Analytics account into a custom Google spreadsheet.

This report will not only show you the revenue generated by a specific product but the keywords that lead users to that product and the resulting revenue.

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“You Can’t Be Serious!” – Google Flexing Its Muscles

I happened upon a shocking discovery recently that made me question Google’s intent once again. After signing into a client’s Adwords account I noticed an alert: 100+ ads have been disapproved.

“What! You can’t be serious!”

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How to Exclude Mobile Apps on the Google Display Network

How To Exclude Mobile Apps on The Google Display Network or GDN

I’ve finally found the Holy Grail to exclude mobile apps on the Google Display network from showing your ads. Don’t worry I’ll share it with you and make sure you know exactly what to do to make it work. But before I do let me tell you what led up to this discovery and why I think it is so important.

Mobile App Traffic on GDN Rages Out of Control

Over the last couple months I have noticed a big uptick in mobile app traffic on GDN campaigns in AdWords. One of our clients in particular saw a 422% growth in clicks and a 480% increase in Cost overnight. That isn’t a small change! Interestingly, 98% of the change came from mobile apps and AdMob served ads.

Guess what happened to their GDN conversion volume?

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Project Management: Plan Your PPC Optimizations

The Easy Part

In the last two posts we went over choosing a tool and determining a cycle length. Now it is time to plan what you will do in that cycle. With Pay-Per-Click this is fairly easy because there are defined ppc optimization tasks that you do for every account.

If it makes it easier. Break your tasks down to the individual things that you do. Then assign each task the time it takes to complete. Then you can easily order the tasks however your like.

The Hard Part

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Top 10 Reasons To Join PPCChat

Whether you run a PPC management agency, do PPC for an agency, in-house, on the side for Uncle John’s business, or for your own business, you may have heard of the PPCchat hashtag. You can find us tweeting their all week long, but the flood of tweets starts at Noon Eastern Time on Tuesdays. For those of you on the fence about the value of joining the PPCchat community, this one’s for you.

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S.W.O.T. Analysis of Your PPC Advertising Strategy

This is the third post in a series entitled: “5 Analysis Tools: A Conceptual Look at PPC.” This series will focus on utilizing these five tools to help you develop a strong paid online advertising strategy.

Pay-Per-Click S.W.O.T. Analysis

swot analysis
The S.W.O.T. analysis is a great tool is to evaluate the Strengths, Weaknesses, Opportunities, and Threats of your PPC advertising (as well as your overall marketing and business objectives). In general use, it groups information into two categories: internal and external factors (Wikipedia).

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Time Management For Optimal PPC Account ROI

Here you are. Something drew you in, and you are reading this post. There are literally billions of other things you could be doing with your time. Stop! Stop reading now, and go do something more productive with your time than read this blog post, unless…

….if you are still here you have some reason that you believe this is the best place to be spending your time. Thanks for that! I am honored. Maybe it is because you think that I will give you some valuable information in a few minutes skimming this post that you will be glad you spent your time here. I am going to talk about prioritizing your time and projects, and get your wheels turning about where your time is, and should be allocated as a PPC manager.

Well, last chance….there are only 10,080 minutes in a week….are you sure this is where you want to spend a few of those minutes?

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BIG NEWS: We Bought QualityScores.com

Get Found First has made a strategic move to become an even larger player in the pay-per-click management world. We are pleased to announce the acquisition of QualityScores.com and over 15 other web properties.

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