Think about the last time you did a search on a laptop or tablet. If you must, go do a search right now. How many organic results do you see? My guess is that you will see at a minimum 7. But wait, how many of them did you see without having to scroll down? Did you basically auto-scroll (like auto-pilot) when the results appeared, or did you skim the first results first? Us PPC guys are getting pretty good at writing compelling Adwords ads that get more clicks. What if the searcher doesn’t scroll? Will they ever see your organic ranking in the #2 spot in search results that you worked so hard to achieve?
Well, the great Dr. Pete from SEOMOZ is always analyzing search. He wanted to find out more about how much real estate ads now have on SERPs. It seems to me that more and more searches, when seen on an average laptop, only include one or two organic results in the upper fold. That is my opinion, but my reason for this post is to simply share the really cool data Dr. Pete has provided. To do so, I have embedded his infographic in all it’s glory: