How to Use Keywords for Best SEO?

Keywords and SEO

By Katie Harris: Keywords are basically what drives the organic or free traffic to your website. Do you know what keywords you currently rank for? Do you know what keywords you should rank for? Do you know keywords you do rank for? Using the correct keywords can catapult your online presence and attract the website […]

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5 Google Updates in 2016 and How They’ll Affect you in 2017

online marketing

Google changes as often as the latest clothing trend. It’s in one day, and out the next. It can feel pretty overwhelming to keep up with all the changes to Google policies, algorithms, and so on. Specifically in 2016, Google made a number of changes affecting Search Engine Optimization, or SEO. For the most part, […]

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6 Reasons Why You Should Use PPC AND SEO Together for Your Marketing Strategy

internet marketing

Maybe for you, it’s easier to focus solely on organic rankings (Google Search) because on the surface, it’s free. Perhaps PPC (Pay Per Click Advertising) is more appealing since you know exactly what keywords are driving traffic. Both avenues have their strengths and weaknesses; however, if you’re only using one of these strategies you’re missing […]

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Tips for the SEO Novice

SEO Tips

You have a website for your business, just like everyone else. How do you know if your target demographic is finding your page? Do they even know you exist? Having a website isn’t enough. Executing Search Engine Optimization (SEO) allows search engines (i.e., Google, Bing or Yahoo) to crawl the web and compile and rank the websites with the most relevant content based on an individual’s search. The website links that appear at the top, on page one, are the prime spots, where every website owner wants to be. Below we’ll go over the basics of how SEO works and why it’s necessary for your business website and ways to increase your chances of ranking on page one. We’ll use Google as our search engine of choice.

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4 Ways PPC Really Can Help Your SEO Success

I am making good on a promise with this post. A few weeks ago I wrote a post and promised to write about how PPC can help your SEO.

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Adwords owns the upper fold of SERPS [infographic]

Think about the last time you did a search on a laptop or tablet. If you must, go do a search right now. How many organic results do you see? My guess is that you will see at a minimum 7. But wait, how many of them did you see without having to scroll down? Did you basically auto-scroll (like auto-pilot) when the results appeared, or did you skim the first results first? Us PPC guys are getting pretty good at writing compelling Adwords ads that get more clicks. What if the searcher doesn’t scroll? Will they ever see your organic ranking in the #2 spot in search results that you worked so hard to achieve?

Well, the great Dr. Pete from SEOMOZ is always analyzing search. He wanted to find out more about how much real estate ads now have on SERPs. It seems to me that more and more searches, when seen on an average laptop, only include one or two organic results in the upper fold. That is my opinion, but my reason for this post is to simply share the really cool data Dr. Pete has provided. To do so, I have embedded his infographic in all it’s glory:

Google AdWords Landscape Infographic
Produced by SEOmoz. ©2013.
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Should I start a web marketing company in 2013?

I have been asked multiple times by others this same question I got on Saturday night so I decided rather than just respond via email I would share the question and my response.

Hey Stu, what’s going on? So I’ve been working in the family real estate business for a few years now and I’m starting to look for something else to do. I’ve always been interested in tech or doing stuff online and, remembering that you founded a SEO company a few years ago, I thought I would ask you a few questions if you don’t mind.

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Struggling with Search Engine Dysfunction?

Have you been unable to perform since the first Panda update? Does the Penguin have you cold as ice? Google algorithm adjustments in 2011 and 2012 have really effected the way grown businessmen are able to perform. This funny/cheesy video made us laugh. When your site’s search rankings tank in Google, sometimes laughter is the best medicine.

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Cookies Are Heavenly

No, the title does not refer to the “geek” “cookies” used for remarketing and other fun things of the sort. I am talking about purely delicious, sensationally terriffic, appealing to the eye, shipped fresh, sitting on a nice silver platter, gourmet cookies.

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Get Found First is now on the BBB

In case you haven’t watched any T.V. lately or been to CNN.com or BBC, you may not know that Get Found First is now an accredited member of the Better Business Bureau.

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