10 Commandments of Modern Marketing

Being in the internet marketing arena, there are a lot of blogs that I read every day.  I frequently read www.ClickZ.com.  Just today, I read an article from one of their bloggers that I haven’t followed very closely, Augustine Fou.

Apparently, Augustine considers himself to be the God of internet marketing as he is the one that has put together the 10 commandments that we as marketers should follow.  Here they are, in his words:

  1. “Thou shalt not target customers with messages they don’t want.
  2. Thou shalt be truthful.
  3. Thou shalt respect your customers.
  4. Thou shalt make it easy for people to find you.
  5. Thou shalt be useful.
  6. Thou shalt make it easy for people to pass along.
  7. Thou shalt measure and optimize.
  8. Thou shalt listen to customers.
  9. Thou shalt remove any organizational barriers to speedy, collaborative innovation.
  10. Thou shalt not do brand-ing. “

You can read his reasoning behind each commandment at http://www.clickz.com/3636027.

I don’t know that I will ever follow rules that some guy comes up with about marketing, but I can obey Augustine on these 10 commandments.  Not only am I already obey for my exisiting clients, but I plan on continuing to do it for myself and future clients.