5 Marketing Must’s For New Businesses

September 16, 2021

Small businesses make up 99.9% of the businesses in the United States. There are over 30 million small businesses that are all fighting to gain the attention of their target audience. As a business owner, you know that to get the competitive edge, you need to be educated, informed and guided the right way to help your new business grow and be successful. When you want to dominate your market and beat out the competition, you need to have a superb marketing strategy and access to the best marketing tools available. Get Found First should be your first stop when you are looking at marketing agencies to help your business meet your annual goals.

  1. Nearly 8 of every 10 marketers use email marketing. Email marketing can start immediately and with the help of MailChimp – you can start with some bonus information.
    • Mailchimp has history dating back to 2001
    • You can easily find answers to your questions and get support when you need it
    • Those who have less than 2,000 subscribers don’t have to pay for a subscription
  2. Google Analytics is a great addition and an absolute must for your marketing plan. Google Analytics is free, powerful and only takes a couple of minutes to setup. However, analyzing the data can be tricky. If you have an experienced marketing partner like Get Found First, they can interpret the data for you. Analytics allows you to track your website visitors, see where they are going, where they are coming from, how long they stay on your website, and much more. For your marketing strategies – you can use analytics to see what marketing efforts are driving traffic to your website and pinpoint keywords that are growing your organic traffic, plus tons of other elements that can improve your marketing overall.
  3. Social Media is another marketing tool that agencies are fond of. You may think that social media posting and advertising is a waste of time, but If you aren’t on social media, you could be missing out on big opportunities to build your brand, your reputation, and your audience.  Let’s look at some statistics:
    • 54% of Gen Z and 49% of Millenials say social media is their preferred channel for ad influence. (Pitney Bowes)
    • 79% of people say that user-generated content on social media significantly impacts their purchasing decisions.
    • 79% of consumers expect brands to respond within a day of reaching out over social media, but average brand response rates across all industries is lower than 25%.
    • Answering a complaint on social media can increase customer advocacy by 25%.
  4. Google Business Suite Products is a favorite of many marketing agencies. It’s easy to use, has amazing storage, and allows you to share documents in real time. Plus, everything syncs with your Google Calendar and it works intuitively. If you are writing an email and mention setting up a phone call with a client, immediately you will be able to set that appointment on your Google Calendar and reminders will pop up on all of your devices. It’s not just a fantastic marketing tool – it’s extremely handle for business owners who want to work closely with their marketing team.
  5. Marketing Agencies are definitely a tool for business owners. There are not enough hours in a day to manage your employees and the business development – plus the workload and then get to your marketing analyzing and creation. It’s almost impossible for most business owners. An experienced marketing agencies will handle the analyzing, the tracking, the work, the boosting, the ad performance, the strategy and so much more; leaving you with more time on your hands to manage the customer service side of your business and making sure your employees are prepared to help you build your reputation.

If you need more information about marketing for your new business – reach out to the professionals at Get Found First today!



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