So you’re running ad campaigns for your business. But how do you get more clicks on the ads you’re putting out there? More clicks means more visitors to your website, which really means more potential customers seeing your work. In order to get the right people clicking on your ads and increase your ROI, we need to make sure they look good.
Digital advertising can be your biggest asset or your worst nightmare. It allows for you to be really creative in the ways you want to reach your audience. Join Sierra as she dives into 6 tips to help you design ads that will get clicks
1. Simple sells
You have less than 5 seconds to capture the attention of viewers. Because of that short time frame, it’s so important to be concise, compelling and clear. Tell your viewers exactly what is important and what they need to be doing about it.
2. Know which formats are right to use
Flexible ad sizing is important – there are so many different screen sizes that people use to view ads.
3. Keep on brand
4. Use appealing visuals
5. Ad copy
6. Stir up emotion
We are living in a visual era. Life is so busy for each of us, that we look for the easiest way to consume content. It only takes 13 seconds to absorb an image, and a lot longer than that to read a blog post. Which is part of why it is so important to make sure that the visual content we are putting out is compelling to consumers. If we can’t make someone stop scrolling, we can’t capture their attention. When you realize how to optimize the visual design in your image ads, you’ll start creating content worth consuming. And that’s when you can really “level up.”
If you need assistance in creating captivating image ads, call Get Found First. Our expert design team can help!
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