Adwords Pharmaceutical Policy Change

As Adwords experts it is important for Get Found First to stay on top of changes in Google Adwords policy. A recent change that may affect your advertising pertains to pharmaceutical policy. Straight from the Google Adwords blog we learn:

Only VIPPS and CIPA certified pharmacies will be allowed to advertise
We’ve made the decision to further restrict the ads we accept for online pharmacy sites in the U.S. and Canada. Starting at the end of this month, Google AdWords will only accept ads from online pharmacies in the U.S. that are accredited by the National Association Boards of Pharmacy VIPPS program, and from online pharmacies in Canada that are accredited by the Canadian International Pharmacy Association (CIPA.)

Pharmacies can only target ads within their country
These pharmacies may only target ads to users in the country in which they are accredited. This policy change does not affect our online pharmacy policy for countries outside the U.S. and Canada.

If you would like to read the full post, vist:

We’ll keep you up to date on any changes relating to Adwords!