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Most business owners know that to grow a business in today’s market, digital marketing is the way to go. When you need to find a service or a product and you aren’t sure where to go, where do you look? On the internet. Word of mouth is a good strategy to get a few new […]
LinkedIn just released a new feature for mobile devices…and it is about time someone has! The new feature is allowing people to connect instantly through LinkedIn, taking away the need for traditional business cards. How does it work? It’s actually really simple! The mobile app feature is available through your smartphone or tablet. Just open […]
If you aren’t already aware of Google’s major marketing change this year, you’re about to find out. Google AdWords made a major change to their brand and is now called Google Ads. The question on everyone’s mind is “Why the change and what changes do I need to know about?” Great question. Google is constantly […]
SEO not working? Do you see only brief, sporadic results? Designing and maintaining a cutting-edge website that is adored by search engines can be tricky. That’s why we’ve compiled a list of major mistakes made by those just starting to explore SEO. Whether leads to your website are high or low, these points are ones […]
By Bob Griggs: Have you ever played checkers with a little kid? It’s pretty straight forward. The rules are simple. You’re black and I’m red, move forward, jump, king me, win. So this got me thinking, how do we define winning (success) as, employees, business owners, team members, not to mention parents or in relationships. […]
By Katie Harris: Keywords are basically what drives the organic or free traffic to your website. Do you know what keywords you currently rank for? Do you know what keywords you should rank for? Do you know keywords you do rank for? Using the correct keywords can catapult your online presence and attract the website […]
Google changes as often as the latest clothing trend. It’s in one day, and out the next. It can feel pretty overwhelming to keep up with all the changes to Google policies, algorithms, and so on. Specifically in 2016, Google made a number of changes affecting Search Engine Optimization, or SEO. For the most part, […]
Written by Emily Moser When I was completing my undergrad I had the opportunity to work for a company as the social media intern. Part of my responsibilities was to post at a specific time each day to reach our target demographic, go through our page and like each comment, remove any inappropriate content (crude […]
Maybe for you, it’s easier to focus solely on organic rankings (Google Search) because on the surface, it’s free. Perhaps PPC (Pay Per Click Advertising) is more appealing since you know exactly what keywords are driving traffic. Both avenues have their strengths and weaknesses; however, if you’re only using one of these strategies you’re missing […]
You have a website for your business, just like everyone else. How do you know if your target demographic is finding your page? Do they even know you exist? Having a website isn’t enough. Executing Search Engine Optimization (SEO) allows search engines (i.e., Google, Bing or Yahoo) to crawl the web and compile and rank the websites with the most relevant content based on an individual’s search. The website links that appear at the top, on page one, are the prime spots, where every website owner wants to be. Below we’ll go over the basics of how SEO works and why it’s necessary for your business website and ways to increase your chances of ranking on page one. We’ll use Google as our search engine of choice.
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