Blog

Adwords Pharmaceutical Policy Change

As Adwords experts it is important for Get Found First to stay on top of changes in Google Adwords policy. A recent change that may affect your advertising pertains to pharmaceutical policy. Straight from the Google Adwords blog we learn:

Only VIPPS and CIPA certified pharmacies will be allowed to advertise
We’ve made the decision to further restrict the ads we accept for online pharmacy sites in the U.S. and Canada. Starting at the end of this month, Google AdWords will only accept ads from online pharmacies in the U.S. that are accredited by the National Association Boards of Pharmacy VIPPS program, and from online pharmacies in Canada that are accredited by the Canadian International Pharmacy Association (CIPA.)

Read More »

Why does it pay to have a high Quality Score on Google Adwords?

About 10 years ago I had a buddy who used Google for his searches… I found it interesting that he wasn’t using Yahoo, AltaVista, or MSN. The Google page only had a place to search, no entertainment news, no email services, etc. I just didn’t understand what it was that he liked and millions of people like today. What was it that he liked? Relevancy. When he searched for something he found exactly what he wanted in the first results.

Read More »

Rumors of Google “Store View” Spreading

According to Barry Schwartz of clickz.com, Google is planning a “Google Store View”. Currently in Google Maps you can see traffic, a normal map, a satelite map, a terrain map, and as you zoom in more you can even do a “street view”. This allows you to see what the area looks like if you were actually on the street itself. Google accomplishes street view with a fleet of cars mounted with cameras. They simply drive around the streets with sophisticated camera equipment constantly taking pictures. If you’re interested in seeing what it looks like here is an article with some up close pictures of the equipment.

Read More »

Technorati Blogging

Looking for a good way to get your blog found by the hundreds of millions of internet users that are surfing around daily? Well look no further… Technorati.com is your answer. Technorati is a website that allows you to index your blog to make it easier for readers to find. It allows you to add your blog to several categories and put dozens of tags for your blog; making it much easier to find when someone searches for a blog.

Read More »

What Does the iPad Mean for Searches?

As I read and watched the news results and videos for the hyped Apple iPad, I couldn’t help but wonder what affect this might have on internet searches. Does this mean that the iPad will increase search volume because it would be more accessible due to the iPad? Will the larger display of the iPad (basically an enlarged version of an iPod Touch) allow people to see more sponsored links causing more people to click on those links? Or, will is the iPad not quite what we hoped and will have no affect at all?

Read More »

Clickable Phone Numbers Now Available on Mobile Search

Today Google formally announced the launch of clickable phone numbers for its mobile ads. “Click to Call”, as the phrase will officially be called, will be available only for high-end mobile devices or phones that allow full HTML browsing. It allows users to search on Google as they normally would and rather than have to click through to a webpage and find the number, the number is included in the ad copy.

Read More »

Google VS Bing Vs Yahoo! Who Gets More Traffic?

We posted last month about November’s search results… Here is the latest:

Working closely with the three major search engines, Google, Yahoo, and Bing, we often get asked the question: how much traffic does each of the search sites get? To answer this question we turn to the latest results courtesy of Experian Hitwise:

Read More »

What percentage of online searches begin with Google versus Yahoo and Bing?

Jack Marshall of Clickz.com answers a question in his recent blog post, Yahoo and Bing Lose U.S. Search Share in November, that I am asked all the time.

 

The Question: What percentage of online searches begin with Google versus Yahoo and Bing?

 

My answer, per Jack Marshall:

“Google accounted for almost 72 percent of all U.S. searches conducted during the four weeks ending November 28th 2009, according to data from Experian Hitwise.

Read More »

Taking Advantage of Google’s Local Business Listings

More than half of Get Found First’s clients are Local Business Owners. They need to be optimized incredibly well for local search and we help them out!

We always stay abreast of what is new and exciting, and what may be disruptive to the success of our clients online presence.

Read More »