About 10 years ago I had a buddy who used Google for his searches… I found it interesting that he wasn’t using Yahoo, AltaVista, or MSN. The Google page only had a place to search, no entertainment news, no email services, etc. I just didn’t understand what it was that he liked and millions of people like today. What was it that he liked? Relevancy. When he searched for something he found exactly what he wanted in the first results.