By Bob Griggs: Have you ever played checkers with a little kid? It’s pretty straight forward. The rules are simple. You’re black and I’m red,
Google changes as often as the latest clothing trend. It’s in one day, and out the next. It can feel pretty overwhelming to keep up
Maybe for you, it’s easier to focus solely on organic rankings (Google Search) because on the surface, it’s free. Perhaps PPC (Pay Per Click Advertising)
You have a website for your business, just like everyone else. How do you know if your target demographic is finding your page? Do they even know you exist? Having a website isn’t enough. Executing Search Engine Optimization (SEO) allows search engines (i.e., Google, Bing or Yahoo) to crawl the web and compile and rank the websites with the most relevant content based on an individual’s search. The website links that appear at the top, on page one, are the prime spots, where every website owner wants to be. Below we’ll go over the basics of how SEO works and why it’s necessary for your business website and ways to increase your chances of ranking on page one. We’ll use Google as our search engine of choice.
Whether in business or at home increasing productivity can be a useful tool in being able to accomplish goals and day-to-day tasks. Productively using our time can not only save us some blood, sweat, and tears but allow us to get a grasp on each day. Below are tips that can help you and your employees be more productive.
Just because a setting or a feature is there in Adwords does not mean that you have to use it. At Get Found First we have been working with Adwords for quite some time and have seen a lot of features added to it. While it is great to see Google taking care of its golden goose, PPC managers should be cautious before jumping on something new.
I am going to give some examples of features to be cautious of. I’m not saying to never use these features. We use all of them. Just take note of potential problems and make an educated decision.
These advertisers are getting some exposure because of the government shutdown. I knew it! I knew that if I went to Google to search for ‘Government Shutdown’ I would find advertisers there. Who can blame them? If they have content about the shutdown, they have a right to pay for it to be seen.
Interesting note: Google does not show ads on the first page of the SERPs. You have to go to page 2 in order to see the ads.
Last week I showed you how to identify and create audiences for PPC remarketing. This week I will give you some pointers and a general walkthrough in setting up new remarketing campaigns in Google Adwords.
Let’s get right to it.
The only thing you’ll need for this process is your Google Adwords account. If however you prefer using Adwords Editor the thought process remains basically the same.
Welcome back readers! Last week I showed you how to set up the needed accounts in order to effectively manage your remarketing tags. Today we will take the next, and probably most important, step in our journey to launching awesome remarketing campaigns.
This next step may be the most critical and possibly the most difficult. If you get it right you may see great success, if you get it wrong- well you’ll spend some money on learning an important lesson.
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