Here I am again to try to explain the complexities of the Google Display Network or GDN. Today’s topic will be the other targeting methods other than display keywords and Placements which I have discussed in the past. However, if you haven’t looked at my article on display keywords, please check it out here or my article on placements here. I will be referring to some of the ideas that I wrote about in those articles.
Your deep down the path of a display based campaign. Considerations have been made for imagery and messaging and you’re learning more about Beautiful and Effective Display Ads. In these considerations, have you thought on where your ads will be showing up?
Here are a few things to keep in mind when considering the look of your ad in relation to where the ad will be displayed.
I consider myself a 21st Century Digital Boy (thank you Bad Religion), I literally spend half my day on the computer. For me, it’s sad and disgusting how many terrible display (banner) ads are floating around the web. Display Ads are starting to look more like bus stop benches with their cheesy advertisements and ugly layout.
Display Ads are highly debated on their effectiveness. A simple Google search for “Display Ads” will give you plenty to read on both sides of the argument. This article, along with the articles that will follow, are not going to be more fodder for the debate. Lets agree that that display ads are another component to online marketing, and all components have their time and place.
"*" indicates required fields