By Bob Griggs: Have you ever played checkers with a little kid? It’s pretty straight forward. The rules are simple. You’re black and I’m red,
Maybe for you, it’s easier to focus solely on organic rankings (Google Search) because on the surface, it’s free. Perhaps PPC (Pay Per Click Advertising)
Whether in business or at home increasing productivity can be a useful tool in being able to accomplish goals and day-to-day tasks. Productively using our time can not only save us some blood, sweat, and tears but allow us to get a grasp on each day. Below are tips that can help you and your employees be more productive.
Just because a setting or a feature is there in Adwords does not mean that you have to use it. At Get Found First we have been working with Adwords for quite some time and have seen a lot of features added to it. While it is great to see Google taking care of its golden goose, PPC managers should be cautious before jumping on something new.
I am going to give some examples of features to be cautious of. I’m not saying to never use these features. We use all of them. Just take note of potential problems and make an educated decision.
Last week I showed you how to identify and create audiences for PPC remarketing. This week I will give you some pointers and a general walkthrough in setting up new remarketing campaigns in Google Adwords.
Let’s get right to it.
The only thing you’ll need for this process is your Google Adwords account. If however you prefer using Adwords Editor the thought process remains basically the same.
Last week I discussed the importance of the structure of your adwords account and some tips on how to think about structuring your campaigns. You can go back and read last week’s article here. This week I am going to talk about the roll that adgroups play in the structure of an account.
Ad groups are simply containers for keywords, negative keywords, and ads. That is the simplest definition that I can come up with.
Ad groups are exclusively organisational units in an adwords account. This is because their purpose is defined by what they contain or by what they are in, rather than by what they are. Unlike campaigns they don’t have a lot of targeting settings and unlike keywords or ads they are are not a forward facing part of the account that interacts with queries or searchers.
However, there is great power in using ad groups effectively that will make your life easier.
This post is about B2B marketing and lead generation. The story of Josh James, Omniture, and my failure help me drive my point home.
Remember Omniture? That little company that sold for roughly $1.8 Billion to Adobe. I always wonder what founders that successfully exit their start up at that level of success do with their lives. The average Joe assumes that they must go buy a small island and disappear into retirement. Well not Josh James!
According to some marketers, marketing has changed more in the last 2 years than in the previous 50. *
Only 9% of a recent studies respondents strongly agree with the statement “I know what our marketing is doing.” *
Over the course of the next few weeks I am going to be addressing several issues revolving around landing pages and A/B testing. Consider yourself flying over the continent of “Landing Page” seeing an aerial view of what the geography of “Landing Page” looks like. This land is not unfamiliar to explorers, fact there is a plethora of content available out there on this subject. However, at points along the journey we are going to land and dive deep into a few subjects of study.
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