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Google Adwords 2018

Hello Google Ads!

If you aren’t already aware of Google’s major marketing change this year, you’re about to find out. Google AdWords made a major change to their

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Adwords Account Structure – Campaigns

There is no denying that account structure is super important. There are many accounts that I have worked on where an account restructure has dramatically increased performance. How? Good account structure improves an account in 2 ways.

First, it clearly defines to the advertising platform (Adwords, Bing, etc.) where you want your ads to show. This means that your ads should be serving how you expect them to and your keywords are not competing with each other in the auction. This ultimately should result in showing the right ads to the right people.

Second, it makes it easier to manage. You know where things are and the organization allows you to know what your account optimizations will actually do.

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GDN The “Other” Targeting Options – A Quick Explanation

Here I am again to try to explain the complexities of the Google Display Network or GDN. Today’s topic will be the other targeting methods other than display keywords and Placements which I have discussed in the past. However, if you haven’t looked at my article on display keywords, please check it out here or my article on placements here. I will be referring to some of the ideas that I wrote about in those articles.

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Adwords CPA miscalc - Weekly

Adwords is Miscalculating Your CPA & It’s been Getting Worse

Today @robert_brady confirmed what a number of PPC practitioners have feared. Google Adwords is miscalculating your CPAs (Cost per Conversions). Check out his article here.

After hearing the news we dug into one of our accounts and did some pay-per-click data analysis. While our numbers didn’t turn out as dramatically as Robert’s did we did find solid and statistical evidence that:

  1. Yes Google Adwords is Miscalculating your PPC CPAs
  2. It’s Getting Worse
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Miscellaneous Monday

Google Ads Outnumber Free Clicks 2 to 1 | Wordstream Infographic

Recently I spoke at FreeInternetConference.com about Google ads and PPC in general. I asked the group of about 80 people how many of them click on the ads on Google. 2 or 3 people raised their hand. I called them out as liars. Ha. Probably not the smartest way to start off my presentation. I was kidding…sheesh!

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