Building Successful Performance Max Campaigns
May 18, 2023
Over the last few years Google has continued to leverage its automatic campaign features. One of the most recent changes has been the evolution of
Over the last few years Google has continued to leverage its automatic campaign features. One of the most recent changes has been the evolution of
Running a business is more than a full-time job. It is a labor of love that takes a lot of your time, attention, and energy.
Knowing how people come to your website is one of the most important components of your digital marketing. How did they find you? Where did
Google Ads is a classic example of “Why should I pay someone to do something I can do on my own?” The answer to that is
Being a business owner means making decisions. When it comes to marketing your company, a lot of decisions accompany. The biggest: who should manage your
2019 is just around the corner and if online marketing isn’t part of your marketing plan then you are falling way behind your competition. If
If you aren’t already aware of Google’s major marketing change this year, you’re about to find out. Google AdWords made a major change to their
Maybe for you, it’s easier to focus solely on organic rankings (Google Search) because on the surface, it’s free. Perhaps PPC (Pay Per Click Advertising)
There is no denying that account structure is super important. There are many accounts that I have worked on where an account restructure has dramatically increased performance. How? Good account structure improves an account in 2 ways.
First, it clearly defines to the advertising platform (Adwords, Bing, etc.) where you want your ads to show. This means that your ads should be serving how you expect them to and your keywords are not competing with each other in the auction. This ultimately should result in showing the right ads to the right people.
Second, it makes it easier to manage. You know where things are and the organization allows you to know what your account optimizations will actually do.
Here I am again to try to explain the complexities of the Google Display Network or GDN. Today’s topic will be the other targeting methods other than display keywords and Placements which I have discussed in the past. However, if you haven’t looked at my article on display keywords, please check it out here or my article on placements here. I will be referring to some of the ideas that I wrote about in those articles.
Today @robert_brady confirmed what a number of PPC practitioners have feared. Google Adwords is miscalculating your CPAs (Cost per Conversions). Check out his article here.
After hearing the news we dug into one of our accounts and did some pay-per-click data analysis. While our numbers didn’t turn out as dramatically as Robert’s did we did find solid and statistical evidence that:
Recently I spoke at FreeInternetConference.com about Google ads and PPC in general. I asked the group of about 80 people how many of them click on the ads on Google. 2 or 3 people raised their hand. I called them out as liars. Ha. Probably not the smartest way to start off my presentation. I was kidding…sheesh!
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