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Ad Relevancy and Mormon Missionaries

Ad relevancy is something that I have preached since my first day in the internet marketing industry. I will continue to preach it until the day I die. I always chuckle when I see ads that are ridiculously irrelevant to me and what my interests are.

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New Ad Rotation Option in Google Adwords Settings

There has always been an argument among PPC managers in regards to the best way to use the “AD ROTATION” settings in Google Adwords. My opinion has always been that both settings have their proper place and time to be used. As a quick reminder or for those who may be unfamiliar, within the settings tab at that campaign level, you can choose the way the Adwords platform chooses to display your ads if you have written more than one per adgroup (which in my opinion is a MUST because with PPC you should always be testing). Until yesterday, there were just two options to choose from for ad rotation:

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PPC Management Agencies Have Google Police Now

Do you remember in elementary school how much you looked forward to recess? I LOVED RECESS! You know, boy chase girl, girl chase boy, waiting your turn on the swing, sports, etc. Remember the recess aids? You know, the ladies on the playground that wore the whistle around their neck like it was a jewel on a necklace. They watched carefully for kids that misbehaved and when they did, that shrill of the whistle was loud enough everyone could hear it.

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Is Google Adwords Too Complicated for Small Businesses?

Remember when Google AdWords was easy? Remember when all you needed was five minutes and a credit card to advertise to millions of people? Yes, those were the good old days, back in the early 2000s when Google launched its revolutionary pay-per-click (PPC) platform AdWords.

But in the 10 years since its launch, has Google AdWords become too complicated for SMBs?

Is Google AdWords Too Complicated for Small Businesses?

It Wasn’t Always This Complicated

I’ve worked with AdWords accounts for over six years now. My first foray into PPC was a group project in my Internet marketing class. My team was handed a shiny American Express gift card worth $500 and told to create an AdWords campaign for a local company. We did some keyword research, wrote a few ads and unleashed our creation into the wild. To this day I don’t know if the project had a positive ROI for the company, but at that point in time, using AdWords was so easy five college kids with no experience could do it.

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Google’s Enhanced CPC Bidding

Wondering what you can do with Google’s Enhanced CPC Biddingsetting? I was too until after I watched Google’s webinar introducing the feature. Here are my notes from it:

What the heck is Enhanced CPC Bidding and why was this developed?

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Get Found First is a Google Adwords Certified Partner

Yes! This logo was officially provided to us after we officially passed the tests, met the other criteria regarding amount of spend managed and amount of time managing accounts, and now

Get Found First is a Google Adwords Certified Partner!

Google used to have a Google Adwords Qualified Individual Status, and a Google Adwords Qualified Company, and for a few more months companies can rest on those laurels.

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