Blog

Google Adwords 2018

Hello Google Ads!

If you aren’t already aware of Google’s major marketing change this year, you’re about to find out. Google AdWords made a major change to their

Read More »
Miscellaneous Monday

Government Shutdown PPC in 2013

The Government Shutdown is not bad for everyone.

These advertisers are getting some exposure because of the government shutdown. I knew it! I knew that if I went to Google to search for ‘Government Shutdown’ I would find advertisers there. Who can blame them? If they have content about the shutdown, they have a right to pay for it to be seen.

Interesting note: Google does not show ads on the first page of the SERPs. You have to go to page 2 in order to see the ads.

Read More »
Adwords CPA miscalc - Weekly

Adwords is Miscalculating Your CPA & It’s been Getting Worse

Today @robert_brady confirmed what a number of PPC practitioners have feared. Google Adwords is miscalculating your CPAs (Cost per Conversions). Check out his article here.

After hearing the news we dug into one of our accounts and did some pay-per-click data analysis. While our numbers didn’t turn out as dramatically as Robert’s did we did find solid and statistical evidence that:

  1. Yes Google Adwords is Miscalculating your PPC CPAs
  2. It’s Getting Worse
Read More »
Miscellaneous Monday

The Cost of Ranking on Google

What does it cost to get your website on Google?

Have you ever asked, or been asked that question? Sometimes people ask me that question as if they expect the answer to be something like, “10,999.99 plus tax.” That 8 word question could be answered in 1 word or 10,000 words.

Read More »
How To Exclude Mobile Apps on The Google Display Network or GDN

How to Exclude Mobile Apps on the Google Display Network

I’ve finally found the Holy Grail to exclude mobile apps on the Google Display network from showing your ads. Don’t worry I’ll share it with you and make sure you know exactly what to do to make it work. But before I do let me tell you what led up to this discovery and why I think it is so important.

Mobile App Traffic on GDN Rages Out of Control

Over the last couple months I have noticed a big uptick in mobile app traffic on GDN campaigns in AdWords. One of our clients in particular saw a 422% growth in clicks and a 480% increase in Cost overnight. That isn’t a small change! Interestingly, 98% of the change came from mobile apps and AdMob served ads.

Guess what happened to their GDN conversion volume?

Read More »