Online, You Live or Die on User Experience

Some of you know that I have a passion for wakeboarding. I work lots of Saturday mornings because I love my work, but if it is over 70 degrees outside on a Saturday morning, you won’t find me in front of a computer. You are much more likely to find me upside down on a wakeboard flying through the air behind a boat.

A guy in my neighborhood has a business that does wraps, decals, and skins for boats, atvs, snowmobiles, etc. Just recently I bought a new wrap for my boat through his website, but not until after 3 phone calls and multiple tries at the shopping cart. At first I felt so dumb. Why was it so difficult to make purchase and get what I wanted? Why did I feel so unsure that I was actually going to get what I wanted? Was it me?

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S.W.O.T. Analysis of Your PPC Advertising Strategy

This is the third post in a series entitled: “5 Analysis Tools: A Conceptual Look at PPC.” This series will focus on utilizing these five tools to help you develop a strong paid online advertising strategy.

Pay-Per-Click S.W.O.T. Analysis

swot analysis
The S.W.O.T. analysis is a great tool is to evaluate the Strengths, Weaknesses, Opportunities, and Threats of your PPC advertising (as well as your overall marketing and business objectives). In general use, it groups information into two categories: internal and external factors (Wikipedia).

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New E-Book – Consumer Segmentation for Online Marketers

It would be nice if people would just buy our products. Too bad it doesn’t work that way. This is why we do marketing. To get to the people who will buy our products.

This E-Book describes the process of getting data and analyzing it to segment your market to illustrate what types of consumers are buying. Also, it gives tips as to what online marketing tools you can use to reach these segments once you define them. You can get the E-Book here – Consumer Segmentation for Online Marketers

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What can Pay Per Click Advertising Do For My Car Dealership?

This is the first entry in a series exploring the impact of PPC advertising in various industries.

The auto industry is well positioned to take full advantage of the benefits of pay per click (PPC) advertising. Let’s face it, buyers are looking online more than ever to research everything from soup to nuts and making a major purchase like a car or truck is certainly no exception. According to Google, there were 301,000 searches last month just for the term “dodge truck”. Your buyers are on the web, can they find you?

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