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Project Management: Plan Your PPC Optimizations

The Easy Part

In the last two posts we went over choosing a tool and determining a cycle length. Now it is time to plan what you will do in that cycle. With Pay-Per-Click this is fairly easy because there are defined ppc optimization tasks that you do for every account.

If it makes it easier. Break your tasks down to the individual things that you do. Then assign each task the time it takes to complete. Then you can easily order the tasks however your like.

The Hard Part

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Google Enhanced Campaigns: Could They Hurt Bing?

Google sure knows how to get the PPC community into a tizzy of whirlwind blog posts, a spontaneous #PPCChat at an unscheduled time, and over all grumbling about how much Enhanced Campaigns is going to be a challenge. There has been a lot of talk about how we are going to need to restructure campaigns and rethink how we do things. What was a couple days ago, the norm for advanced PPC marketers is now obsolete moving forward. But one thing none of us has really thought or talked about is how will this impact BingAds?

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Brief Overview of Negative Keyword Conflict Reports – Microsoft AdCenter

NEGATIVE KEYWORD CONFLICT REPORTS: INTRO

Every PPC junkie knows negative keywords can make or break a campaign.

Have the right negative keywords and click through rates (CTR) rise, cost per acquisition (CPA) drops, and cost per click (CPC) drops. Have the wrong negative keywords and best case scenario you’re not filtering out unqualified searches. The worst case scenario, you’ve totally screwed yourself by blocking important and relevant searches.

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