Project Management: Plan Your PPC Optimizations
The Easy Part
In the last two posts we went over choosing a tool and determining a cycle length. Now it is time to plan what you will do in that cycle. With Pay-Per-Click this is fairly easy because there are defined ppc optimization tasks that you do for every account.
If it makes it easier. Break your tasks down to the individual things that you do. Then assign each task the time it takes to complete. Then you can easily order the tasks however your like.