Google sure knows how to get the PPC community into a tizzy of whirlwind blog posts, a spontaneous #PPCChat at an unscheduled time, and over all grumbling about how much Enhanced Campaigns is going to be a challenge. There has been a lot of talk about how we are going to need to restructure campaigns and rethink how we do things. What was a couple days ago, the norm for advanced PPC marketers is now obsolete moving forward. But one thing none of us has really thought or talked about is how will this impact BingAds?

Microsoft announced today a new upgrade to the adCenter user interface. I was particularly excited given that I’ve been frustrated with adCenter’s interface and I’ve also given feedback to Microsoft on how it could be improved.

In Star Wars Anakin and Luke Skywalker brought balance to the force. In Lord of the Rings it was Frodo. Now for search and display markets balance is being brought back with the formation of the Yahoo! and Microsoft Search Alliance (sorry there probably won’t be any movies made about this one).