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Google Adwords 2018

Hello Google Ads!

If you aren’t already aware of Google’s major marketing change this year, you’re about to find out. Google AdWords made a major change to their

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Miscellaneous Monday

Government Shutdown PPC in 2013

The Government Shutdown is not bad for everyone.

These advertisers are getting some exposure because of the government shutdown. I knew it! I knew that if I went to Google to search for ‘Government Shutdown’ I would find advertisers there. Who can blame them? If they have content about the shutdown, they have a right to pay for it to be seen.

Interesting note: Google does not show ads on the first page of the SERPs. You have to go to page 2 in order to see the ads.

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PPC Remarketing Setup: Part 3 – Campaign Creation

Last week I showed you how to identify and create audiences for PPC remarketing. This week I will give you some pointers and a general walkthrough in setting up new remarketing campaigns in Google Adwords.

Let’s get right to it.

Tools You’ll Need

The only thing you’ll need for this process is your Google Adwords account. If however you prefer using Adwords Editor the thought process remains basically the same.

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PPC Remarketing Setup: Part 2 – Audiences

Welcome back readers! Last week I showed you how to set up the needed accounts in order to effectively manage your remarketing tags. Today we will take the next, and probably most important, step in our journey to launching awesome remarketing campaigns.

This next step may be the most critical and possibly the most difficult. If you get it right you may see great success, if you get it wrong- well you’ll spend some money on learning an important lesson.

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PPC Remarketing Setup: Part 1

Last week we learned what PPC remarketing is. Now I’m going to walk you through how to set up remarketing through Adwords.

Prerequisites

In order to re-target effectively you’ll need a Google Adwords account and a Google Analytics account. If you don’t have one or either of these accounts you’ll need to create them. You can easily find how-to articles and instructions online.

However if you do have these accounts I will show you how to link them, a very necessary step in our setup process.

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