Convert More With 4 Holiday PPC Strategies
December 14, 2020
Pay-Per-Click is a fantastic way to get your company’s name and service or product in front of the audience that you want to market to.
Pay-Per-Click is a fantastic way to get your company’s name and service or product in front of the audience that you want to market to.
As the digital marketing industry grows and changes, new marketing strategies may seem to be so revolutionary that they wipe out the old standards of
Get Found First very proudly displays that we have earned our spot as a Premier Google Partner. We have worked hard to meet the requirements
After you have established a relationship with your PPC management company and they have published your ads, what do you do? Business owners often simply
Pay-Per-Click advertising can be a tricky business. If you are managing a Google Ads pay-per-click account on your own, or if you are currently working
What happens when you search an organic keyword on Google? Immediately you are shown a group of ads: Right below that, we are given map
If you aren’t already aware of Google’s major marketing change this year, you’re about to find out. Google AdWords made a major change to their
Maybe for you, it’s easier to focus solely on organic rankings (Google Search) because on the surface, it’s free. Perhaps PPC (Pay Per Click Advertising)
These advertisers are getting some exposure because of the government shutdown. I knew it! I knew that if I went to Google to search for ‘Government Shutdown’ I would find advertisers there. Who can blame them? If they have content about the shutdown, they have a right to pay for it to be seen.
Interesting note: Google does not show ads on the first page of the SERPs. You have to go to page 2 in order to see the ads.
Last week I showed you how to identify and create audiences for PPC remarketing. This week I will give you some pointers and a general walkthrough in setting up new remarketing campaigns in Google Adwords.
Let’s get right to it.
The only thing you’ll need for this process is your Google Adwords account. If however you prefer using Adwords Editor the thought process remains basically the same.
Welcome back readers! Last week I showed you how to set up the needed accounts in order to effectively manage your remarketing tags. Today we will take the next, and probably most important, step in our journey to launching awesome remarketing campaigns.
This next step may be the most critical and possibly the most difficult. If you get it right you may see great success, if you get it wrong- well you’ll spend some money on learning an important lesson.
Last week we learned what PPC remarketing is. Now I’m going to walk you through how to set up remarketing through Adwords.
In order to re-target effectively you’ll need a Google Adwords account and a Google Analytics account. If you don’t have one or either of these accounts you’ll need to create them. You can easily find how-to articles and instructions online.
However if you do have these accounts I will show you how to link them, a very necessary step in our setup process.
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