Here I am again to try to explain the complexities of the Google Display Network or GDN. Today’s topic will be the other targeting methods other than display keywords and Placements which I have discussed in the past. However, if you haven’t looked at my article on display keywords, please check it out here or my article on placements here. I will be referring to some of the ideas that I wrote about in those articles.
Weird/sensational title? Nope. I really am going to talk about feminine products and PPC. This one is as “Miscellaneous Monday” as they come.
Today is a bittersweet day for me as I say goodbye to Get Found First.
When I came on with Get Found First we wanted to shake things up, get things moving in a new direction and pump some new ideas and energy into the company. We wanted to transition the company from a “we do everything shop” to “we only do PPC, and we rock it!” We didn’t just want to be another “agency” but one of the Premier PPC Management Firms in the industry.
We redesigned our website, and then redesigned it again. We have a completely mobile optimized responsive design website and blog. Get Found First has become one of the leaders in the PPC agency space and continues to innovate and set the bar high.
In 2008 and 2009, I can’t tell you how many clients I had that enjoyed multiple, lucrative keywords where they were one of 6 or 7 total advertisers fighting for clicks and ad space on those keywords. Back then, I can’t tell you how many sites I knew of that got away with awful design. It didn’t matter. They bought the traffic, and searchers bought their offering, ugly site or not. They searched, they clicked, and and the sales followed. The veteran, online advertisers reading this will remember those hay days.
I just got back from a week long vacation in the mountains of southeastern Idaho. I had very limited access to the internet. It was a great break, but boy do I have a lot of things to do in order to get caught up. That’s life right?
This post has a little to do with PPC, but it really is more about a life lesson I learned this week.
I am making good on a promise with this post. A few weeks ago I wrote a post and promised to write about how PPC can help your SEO.
Pop quiz.
Which sounds better to you?
A.) Pay $2,000/day for 1,000 clicks
OR
B.) Pay $2,000/day for 2,000 clicks
It’s a no brainer, right?
This post is for all you eCommerce marketing managers or business owners out there who are constantly looking for deeper insight into how your online advertising is performing. What I’m going to show you is how to easily pull data from your Google Analytics account into a custom Google spreadsheet.
This report will not only show you the revenue generated by a specific product but the keywords that lead users to that product and the resulting revenue.
One of the biggest problems with project management, for PPC accounts, for me and for others that I have talked to is sticking to it. It is easy to just fall into making whatever optimization that the account needs today without planing or checking back to see if the optimization worked. Here I will discuss the best way to avoid this problem.
This is a conspiracy post, but don’t shutoff yet! I would not share it unless I thought it was truly worth 2-3 minutes of your time and input in the comments regarding the chance that it is more than just conspiracy.
I’ve finally found the Holy Grail to exclude mobile apps on the Google Display network from showing your ads. Don’t worry I’ll share it with you and make sure you know exactly what to do to make it work. But before I do let me tell you what led up to this discovery and why I think it is so important.
Over the last couple months I have noticed a big uptick in mobile app traffic on GDN campaigns in AdWords. One of our clients in particular saw a 422% growth in clicks and a 480% increase in Cost overnight. That isn’t a small change! Interestingly, 98% of the change came from mobile apps and AdMob served ads.
Guess what happened to their GDN conversion volume?
In the last two posts we went over choosing a tool and determining a cycle length. Now it is time to plan what you will do in that cycle. With Pay-Per-Click this is fairly easy because there are defined ppc optimization tasks that you do for every account.
If it makes it easier. Break your tasks down to the individual things that you do. Then assign each task the time it takes to complete. Then you can easily order the tasks however your like.
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