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Hello Google Ads!

If you aren’t already aware of Google’s major marketing change this year, you’re about to find out. Google AdWords made a major change to their

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PPC Remarketing Setup: Part 2 – Audiences

Welcome back readers! Last week I showed you how to set up the needed accounts in order to effectively manage your remarketing tags. Today we will take the next, and probably most important, step in our journey to launching awesome remarketing campaigns.

This next step may be the most critical and possibly the most difficult. If you get it right you may see great success, if you get it wrong- well you’ll spend some money on learning an important lesson.

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PPC Remarketing Setup: Part 1

Last week we learned what PPC remarketing is. Now I’m going to walk you through how to set up remarketing through Adwords.

Prerequisites

In order to re-target effectively you’ll need a Google Adwords account and a Google Analytics account. If you don’t have one or either of these accounts you’ll need to create them. You can easily find how-to articles and instructions online.

However if you do have these accounts I will show you how to link them, a very necessary step in our setup process.

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GDN The “Other” Targeting Options – A Quick Explanation

Here I am again to try to explain the complexities of the Google Display Network or GDN. Today’s topic will be the other targeting methods other than display keywords and Placements which I have discussed in the past. However, if you haven’t looked at my article on display keywords, please check it out here or my article on placements here. I will be referring to some of the ideas that I wrote about in those articles.

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You Have To Think Beyond Search-Click-Sale

In 2008 and 2009, I can’t tell you how many clients I had that enjoyed multiple, lucrative keywords where they were one of 6 or 7 total advertisers fighting for clicks and ad space on those keywords. Back then, I can’t tell you how many sites I knew of that got away with awful design. It didn’t matter. They bought the traffic, and searchers bought their offering, ugly site or not. They searched, they clicked, and and the sales followed. The veteran, online advertisers reading this will remember those hay days.

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