Whether you run a PPC management agency, do PPC for an agency, in-house, on the side for Uncle John’s business, or for your own business, you may have heard of the PPCchat hashtag. You can find us tweeting their all week long, but the flood of tweets starts at Noon Eastern Time on Tuesdays. For those of you on the fence about the value of joining the PPCchat community, this one’s for you.
This is the third post in a series entitled: “5 Analysis Tools: A Conceptual Look at PPC.” This series will focus on utilizing these five tools to help you develop a strong paid online advertising strategy.
The S.W.O.T. analysis is a great tool is to evaluate the Strengths, Weaknesses, Opportunities, and Threats of your PPC advertising (as well as your overall marketing and business objectives). In general use, it groups information into two categories: internal and external factors (Wikipedia).
Here you are. Something drew you in, and you are reading this post. There are literally billions of other things you could be doing with your time. Stop! Stop reading now, and go do something more productive with your time than read this blog post, unless…
….if you are still here you have some reason that you believe this is the best place to be spending your time. Thanks for that! I am honored. Maybe it is because you think that I will give you some valuable information in a few minutes skimming this post that you will be glad you spent your time here. I am going to talk about prioritizing your time and projects, and get your wheels turning about where your time is, and should be allocated as a PPC manager.
Well, last chance….there are only 10,080 minutes in a week….are you sure this is where you want to spend a few of those minutes?
Get Found First has made a strategic move to become an even larger player in the pay-per-click management world. We are pleased to announce the acquisition of QualityScores.com and over 15 other web properties.
Want to have success and see ROI with your PPC campaign? Before you worry about your PPC campaigns and ads, worry about your design! Never forget that Good Design = Higher ROI when it comes to PPC.
This is part 2 in a series of 4 articles concerning Project Management for a continuous marketing project.
So, now you have a tool to help you manage your Pay-Per-Click projects, now what? The hardest part about project management for marketing projects like Pay-per-Click advertising is that they are continuous. Most project management philosophies center around projects that have a set beginning and ending and therefore they don’t work well with continuous projects. How then do you manage continuous projects?
The answer is that you create cycles.
Regular expressions can be a bit daunting to understand. This is particularly so if your previous coding experience is minimal. As a pay-per-click manager you are often responsible for creating dashboards via Google Analytics and other analytic platforms.
The quickest way to create powerful insights in Google Analytics is by using regular expressions. The purpose of this blog post is to list some of our favorite regular expression resources.
This Google Analytics RegEX finds all keywords with the words awesome, best, and top. Regular expressions are fantastic tools to help create meaningful filters and are essential for the best Google Analytic’s hacks.
Think about the last time you did a search on a laptop or tablet. If you must, go do a search right now. How many organic results do you see? My guess is that you will see at a minimum 7. But wait, how many of them did you see without having to scroll down? Did you basically auto-scroll (like auto-pilot) when the results appeared, or did you skim the first results first? Us PPC guys are getting pretty good at writing compelling Adwords ads that get more clicks. What if the searcher doesn’t scroll? Will they ever see your organic ranking in the #2 spot in search results that you worked so hard to achieve?
Well, the great Dr. Pete from SEOMOZ is always analyzing search. He wanted to find out more about how much real estate ads now have on SERPs. It seems to me that more and more searches, when seen on an average laptop, only include one or two organic results in the upper fold. That is my opinion, but my reason for this post is to simply share the really cool data Dr. Pete has provided. To do so, I have embedded his infographic in all it’s glory:
This is the second post in a series entitled: “5 Analysis Tools: A Conceptual Look at PPC.” This series will focus on utilizing these five tools to help you develop and manage a strong paid search advertising strategy.
Porter’s Five Forces Method is used to determine the competitive forces at work in a given business situation. It goes beyond just looking at your direct competitors but at other forces at work in your industry (“The Five Competitive Forces that Shape Strategy”).
These forces are supplier power, buyer power, competitive rivalry, threat of substitution, and threat of new entry (“Porter Five Forces Analysis”).
This is the first entry in a series exploring the impact of PPC advertising in various industries.
The auto industry is well positioned to take full advantage of the benefits of pay per click (PPC) advertising. Let’s face it, buyers are looking online more than ever to research everything from soup to nuts and making a major purchase like a car or truck is certainly no exception. According to Google, there were 301,000 searches last month just for the term “dodge truck”. Your buyers are on the web, can they find you?
The purpose of this article is to give an in-depth and visual look into working with and modifying Excel pivot tables in preparation for Pay Per Click data analysis.
The first tool we will look at is commonly known as a P-E-S-T analysis. Whether you’re familiar with this tool or not my hope is that this post will provide some useful ideas and perspectives.
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