Having great ads and a solid keyword list is great and all, but without a proper landing page and dental offer, you will be hard pressed to get the new patients in your office.

This is the second in a five part series on Dental Pay Per Click Strategies. This week we are going to be covering how to make a killer dental PPC ad. If you missed last week’s post check out how to make good dental pay per click structure.

The following post is the first of a series on Dental Pay Per Click Strategies. When creating any confident, relevant dental pay per click account, account structure plays a strong hand in the account working effectively and you making changes efficiently.

Have you noticed how much HUGE mistakes have resulted from TINY errors around the world recently? Anthony Weiner accidently sent a public message instead of a direct message on Twitter and now his career and possibly personal life is ruined. It happens often now with rapid-fire social media and it can happen with rapid-fire PPC too!One of the most important and underutilized tools for any PPC manager is a second set of eyes. Imagine if Weiner had a second pair of eyes looking at him tweeting… for one they may have stopped from being stupid at all, but they definitely would have told him to DM it.

Too often, potential clients come to me unprepared. If you manage PPC, or work for or with a PPC Management Company, you know what I am talking about. They call, email, or fill out a form, and all they know is that they need to be advertising or improving their current advertising on Google and that your company’s website says that is what you do.