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SEO Tips

Tips for the SEO Novice

You have a website for your business, just like everyone else. How do you know if your target demographic is finding your page? Do they even know you exist? Having a website isn’t enough. Executing Search Engine Optimization (SEO) allows search engines (i.e., Google, Bing or Yahoo) to crawl the web and compile and rank the websites with the most relevant content based on an individual’s search. The website links that appear at the top, on page one, are the prime spots, where every website owner wants to be. Below we’ll go over the basics of how SEO works and why it’s necessary for your business website and ways to increase your chances of ranking on page one. We’ll use Google as our search engine of choice.

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Adwords owns the upper fold of SERPS [infographic]

Think about the last time you did a search on a laptop or tablet. If you must, go do a search right now. How many organic results do you see? My guess is that you will see at a minimum 7. But wait, how many of them did you see without having to scroll down? Did you basically auto-scroll (like auto-pilot) when the results appeared, or did you skim the first results first? Us PPC guys are getting pretty good at writing compelling Adwords ads that get more clicks. What if the searcher doesn’t scroll? Will they ever see your organic ranking in the #2 spot in search results that you worked so hard to achieve?

Well, the great Dr. Pete from SEOMOZ is always analyzing search. He wanted to find out more about how much real estate ads now have on SERPs. It seems to me that more and more searches, when seen on an average laptop, only include one or two organic results in the upper fold. That is my opinion, but my reason for this post is to simply share the really cool data Dr. Pete has provided. To do so, I have embedded his infographic in all it’s glory:

Google AdWords Landscape Infographic
Produced by SEOmoz. ©2013.
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Should I start a web marketing company in 2013?

I have been asked multiple times by others this same question I got on Saturday night so I decided rather than just respond via email I would share the question and my response.

Hey Stu, what’s going on? So I’ve been working in the family real estate business for a few years now and I’m starting to look for something else to do. I’ve always been interested in tech or doing stuff online and, remembering that you founded a SEO company a few years ago, I thought I would ask you a few questions if you don’t mind.

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Struggling with Search Engine Dysfunction?

Have you been unable to perform since the first Panda update? Does the Penguin have you cold as ice? Google algorithm adjustments in 2011 and 2012 have really effected the way grown businessmen are able to perform. This funny/cheesy video made us laugh. When your site’s search rankings tank in Google, sometimes laughter is the best medicine.

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Cookies Are Heavenly

No, the title does not refer to the “geek” “cookies” used for remarketing and other fun things of the sort. I am talking about purely delicious, sensationally terriffic, appealing to the eye, shipped fresh, sitting on a nice silver platter, gourmet cookies.

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10 Things Every PPC Manager Needs at Their Desk

PPC managers are like Iron Man. Iron Man is brave, willing to take on the some of the hardest tasks known to man, solves problems, and works well with his clients(the U.S. government). Managing multiple PPC clients at an agency is similar to defending the world from bad guys because it is not an easy task. You have to be brave, take on difficult and low performing accounts, solve problems daily, and work well with all your clients. Tony Stark has his Iron Man suit to help him out. What do PPC managers have? Let me tell you.

Here are 10 things every PPC Manager needs at their desk(at least this is what I have at my desk):

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Batman and SEO

Aside from his impressive martial arts skills, huge budget, and tricked out batmobile, everyone knows that what makes Batman so effective is all the cool gadgets he has. Well, here at Get Found First, we’d be lying if we said we didn’t use some pretty sweet tools tocombat appease the search engine gods.

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