The Ultimate Guide to Digital Marketing


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Why Landing Pages Matter

Our first stop on the journey through the land of Landing Page, is to take a look at the king of the jungle. There is no doubt in anyone’s mind that all the other animals pay homage to the king. Without the king, the circle of life is incomplete.

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What’s Your Landing Page Doing For You?

According to some marketers, marketing has changed more in the last 2 years than in the previous 50. *

Only 9% of a recent studies respondents strongly agree with the statement “I know what our marketing is doing.” *

A Journey Through Landing Page

Over the course of the next few weeks I am going to be addressing several issues revolving around landing pages and A/B testing. Consider yourself flying over the continent of “Landing Page” seeing an aerial view of what the geography of “Landing Page” looks like. This land is not unfamiliar to explorers, fact there is a plethora of content available out there on this subject. However, at points along the journey we are going to land and dive deep into a few subjects of study.

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Online Design: The Testing State of Mind

Arguably the number one rule of marketing is You Are Not Your Audience. It’s a simple rule that sometimes goes forgotten. What are the implications of forgetting this rule? Getting stuck in a rut, and making the mistake of thinking that business never changes. It’s a mistake to believe that your audience or customer never changes. It’s also a big mistake to think that the world around you (culture, hobbies, interests) never changes.

For this reason, it’s crucial you live in The Testing State of Mind.

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Evil Within: Form Follows Function

“Form Follows Function”… or so they said

The early 1930’s phrase was intended to evoke the mantra that before you design and work with the details, you need to lay out the function first. Thankfully Frank Lloyd Wright changed this phrase to “form and function should be one, joined in a spiritual union,” using nature as the best example of this integration. Form and Function should be developed simultaneously and in conjunction with each other.

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