Your deep down the path of a display based campaign. Considerations have been made for imagery and messaging and you’re learning more about Beautiful and Effective Display Ads. In these considerations, have you thought on where your ads will be showing up?
Here are a few things to keep in mind when considering the look of your ad in relation to where the ad will be displayed.
I consider myself a 21st Century Digital Boy (thank you Bad Religion), I literally spend half my day on the computer. For me, it’s sad and disgusting how many terrible display (banner) ads are floating around the web. Display Ads are starting to look more like bus stop benches with their cheesy advertisements and ugly layout.
Display Ads are highly debated on their effectiveness. A simple Google search for “Display Ads” will give you plenty to read on both sides of the argument. This article, along with the articles that will follow, are not going to be more fodder for the debate. Lets agree that that display ads are another component to online marketing, and all components have their time and place.
The early 1930’s phrase was intended to evoke the mantra that before you design and work with the details, you need to lay out the function first. Thankfully Frank Lloyd Wright changed this phrase to “form and function should be one, joined in a spiritual union,” using nature as the best example of this integration. Form and Function should be developed simultaneously and in conjunction with each other.
His temper stems from him always being the bad guy… nobody likes being the bad guy (unless you are Willem Dafoe). Ralphs temper frequently leads to fits of rage and smashing things. It’s pretty funny to watch in a Disney setting, but have you ever dealt with this when Ralph was your client?
But I have learned a few things essential to brand experience that apply heavily to start-ups and growing businesses. We could dive deep into the question “What is a brand?”, however for sake of this article let’s just ackowledge a few points to answer this question.
There is a reason why the majority of them prefer to work in dark offices with dim lights. When the final deliverable doesn’t meet the satisfaction of the client, the client is blunt in their criticism. This in turn makes the designer defensive, on edge, and sensitive.
What is it that makes a design agency a design agency? Why can’t a PPC Agency possess the traits of a design agency? After all, there are plenty of situations in which we have put together design work for clients, some of you reading might be among those clients. Here in house we have created a variety of websites, landing pages, display and banner ads, and other related deliverables.
Regrettably (yet realistically) there are going to be the situations when you present the final deliverable and the client responds with “That’s not quite like what I had imagined… I’ll know it when I see it!”
"*" indicates required fields