Today Google formally announced the launch of clickable phone numbers for its mobile ads. “Click to Call”, as the phrase will officially be called, will be available only for high-end mobile devices or phones that allow full HTML browsing. It allows users to search on Google as they normally would and rather than have to click through to a webpage and find the number, the number is included in the ad copy.
What does this mean for businesses advertising on search? Greg Sterling of Search Engine Land expounds on it in his article. Here are a few of the points he makes:
As the feature becomes increasingly popular we can expect to see prices increase as advertisers bid against each other. For now though, it is a steal for what businesses are paying. Just another exciting and innovative way that advertising is evolving.
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