With the increase of internet shopping, it is no surprise that the way businesses advertise their products and services has changed. While some companies still stick with old-school radio and newspaper advertising, other businesses know that to reach the majority of their consumers, they need to have a strong online presence. This presence can be built through Websites, Search Engine Optimization, Paid Advertising, Social Media and other relevant avenues. However, online reviews are one of the best ways to optimize your online presence and build your brand awareness.
Let’s talk about 5 of the biggest reasons your company should be focused on online reviews.
Social Proof Matters – Consumers REALLY care about how other people feel about their experience with a business. They want to know how other people like a product they are thinking of buying, how the customer experience was with a company, and what quality of work others receive from a service business. It doesn’t matter that these opinions are those of strangers, they want social proof…..and that definitely impacts sales.
Build Your Reputation – Your likability and trustworthiness can thrive from online reviews. If your company is able to generate a good stream of positive reviews, your credibility increases. Consumers are left with a bad taste in their mouths after reviewing below average ratings.
Improve Your SEO – Google and Facebook are the top two places to find online reviews. Both of these websites appreciate original and new content. Online reviews are a great way to keep the content coming in, and keep your company favored – which can make your brand rank higher organically. When you have a relevant, favored presence online – potential consumers will regard you as an authority in your industry!
Second Chances – Without online reviews, you may not be given the opportunity to hear how a client experienced your company – and you may not be given an opportunity to make it right. Taking care of a customer who had a bad experience, and doing it online for others to witness, can make a huge difference in how potential customer’s view your company.
Significant Impact On Sales – If you think that online reviews, or lack of them, will not affect your sales, thing again! According to a Harvard Business School study, online reviews can significantly impact your bottom line. In fact, one study showed that a one-star improvement on Yelp.com lead to a 5-9% increase in sales. Turning the cheek on online reviews could mean letting go a considerable amount of potential revenue!
If you are not entirely convinced that you need online reviews for your business, or if you are unsure of the right methods to take to help increase and improve your online reviews, contact Get Found First today. There are many factors involved with online reviews and even more ways to help drive your consumers to Google and Facebook to leave a positive review for your company. Don’t miss out on business growth opportunity by forgetting about the value of online reviews! Open that door and let the customer base in.