Have You Tried Seasonal Ad Testing?

May 26, 2011

In this industry, it is easy to get caught up in the latest and newest techniques and strategies.

Nothing will ever amount to those basic techniques that have been tried and proven. Google
Optimization is a good source: http://bit.ly/k6GBOl . As of late, I implemented a simple seasonal change in my client’s ads and saw great results. 
For the last few months, we have been running ads that said “Take Advantage Of Spring Savings!”. The ads performed very well and our client was happy. However, during the first two weeks of May, his sales suddenly dropped. We then decided to go from, “Take Advantage Of Spring Savings!” to “Summer Savings Come Early”. A few days later this client contacted us saying, “The changing of the ads did the trick!”.
The short and sweet of it is that taking advantage of seasonal changes makes a difference. Remember those basic skills that you learned still work today. Have a great Memorial Day weekend!
– Sterling Green

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