The holiday season is a goldmine for businesses that are selling products, but how can service-based businesses make sure they are using the holiday season to benefit their businesses and profit? Though it might seem like service-based businesses miss out on financial gain, that doesn’t have to be the case. Digital marketing companies like Get Found First know that you have to implement the right marketing strategies during the holidays to beat out your competitors.
How can service-based businesses enjoy the benefits of the holiday season?
Service-based businesses can use different marketing strategies to tap into the benefits of holiday sales, they just have to get a little creative.
Create Holiday Themed Content
From your website to your online ads and social media posts, you should make your content holiday themed. While retailers might post about how their product makes great holiday gifts, service providers can promote the value of their services during the holidays. In-home care providers might post about the benefits family gain from hiring in-home care for their elderly loved ones during the holiday to help generate business.
Take Advantage Of Black Friday And Cyber Monday Advertising
Just because you don’t run a retail business doesn’t mean that you can’t jump in on the holiday season advertising deals that show up during the holiday season. Get your holiday promotion content ready to go so that when online users are searching for it, you can show up with what they need.
Bonus Hour Add-Ons
If your service-based business charges by the hour, add some bonus hours into your packages. Create a holiday special that gives your customers something to look forward to and to feel good about. Free stuff is a great way to catch the eye of a potential buyer.
Promote Holiday Events Year Round
If you have an idea for a holiday event that can help you network and drive more sales during a slower season, promote it all year round. It doesn’t hurt to let everyone know that there is a holiday fiesta coming up and that you’d love for them to come. Holiday parties are a great time to do some giveaways and capture new customers that might use your services for years to come.
Invest In Paid Advertising
When people aren’t necessarily looking for your services, paid advertising can help you meet them somewhere else. Paid advertising campaigns, like display ads, can help you promote your business to a target audience and you can use holiday content to attract them now. It’s a push in the right direction for the start of the new year.
Don’t Skimp On Social Media
Yes, everyone is out shopping. Yes, everybody is ready to buy. Yes, everyone is still on social media. Don’t miss out on a great opportunity to connect with Gen Z and Millenials who are absolutely on social media and noticing everything that is going on…that includes advertising.
Try To Collect More Reviews
If your business is feeling a little slow right now, look at your past client list and try to get more reviews. If you haven’t been able to stay on top of reviews, use this time to respond to reviews and maybe even hold a contest for those that have left reviews on social media.
If you’ve been putting off investing in a digital marketing company to help you push your services and grow your business, the holiday season is a great time to take the time to connect with a great marketing company and plan a strategy for the new year. 2022 is going to be amazing. If you are ready to hit your online marketing hard and enhance your online presence – contact Get Found First now!