This will be a short post. I’ll get right to the point. STOP IT! Quit putting things off. When you have a good idea or opportunity or potential sale, run with it! Don’t wait. As cowboys like me say, “you gotta strike while the iron is hot.”
How does this relate to PPC management? Well, I think there are tons of ways, but I said I will keep this short, so here are just three:
Be sure that you get credit for your work as the PPC manager. You earned the lead. It is up to someone else to make sure they capitalize, but as the PPC manager, it is your responsibility to not run ads and generate leads until the processes are in place to take good care of those leads.
Ask yourself. Are you striking while the iron is hot? What can you do to heat the iron up more?
PS. I have a horror story of not striking while the iron is hot that I will share in another post.
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