Adwords | Get Found First

Adwords Account Structure – Campaigns

September 25, 2013

There is no denying that account structure is super important. There are many accounts that I have worked on where an account restructure has dramatically increased performance. How? Good account structure improves an account in 2 ways.

First, it clearly defines to the advertising platform (Adwords, Bing, etc.) where you want your ads to show. This means that your ads should be serving how you expect them to and your keywords are not competing with each other in the auction. This ultimately should result in showing the right ads to the right people.

Second, it makes it easier to manage. You know where things are and the organization allows you to know what your account optimizations will actually do.

Conspiracy: Is PPC Affecting Build A Sign’s SEO?

June 3, 2013

This is a conspiracy post, but don’t shutoff yet! I would not share it unless I thought it was truly worth 2-3 minutes of your time and input in the comments regarding the chance that it is more than just conspiracy.

Adwords owns the upper fold of SERPS [infographic]

April 15, 2013

Think about the last time you did a search on a laptop or tablet. If you must, go do a search right now. How many organic results do you see? My guess is that you will see at a minimum 7. But wait, how many of them did you see without having to scroll down? Did you basically auto-scroll (like auto-pilot) when the results appeared, or did you skim the first results first? Us PPC guys are getting pretty good at writing compelling Adwords ads that get more clicks. What if the searcher doesn’t scroll? Will they ever see your organic ranking in the #2 spot in search results that you worked so hard to achieve?

Well, the great Dr. Pete from SEOMOZ is always analyzing search. He wanted to find out more about how much real estate ads now have on SERPs. It seems to me that more and more searches, when seen on an average laptop, only include one or two organic results in the upper fold. That is my opinion, but my reason for this post is to simply share the really cool data Dr. Pete has provided. To do so, I have embedded his infographic in all it’s glory:

Google Visiting Get Found First Tomorrow In Rexburg, Idaho

March 4, 2013

Last week I got a call from an 800 number. I didn’t used to answer the phone from 800 numbers until I realized that calls from both Facebook and Google come from 800 numbers. I had a minute so I risked being bothered by someone that wasn’t FB or Google and answered. It was Patrick from Google Adwords. He was calling to see if we would be interested in having someone from Google present to potential customers. I said yes right away. Obviously the sales pitch to a potential customer is a lot easier if a representative from Google is helping make the pitch. Credibility sky rockets.

Petition to Give Advertisers more Control over the PPC Management of Search Partners on Google

January 7, 2013

Of all of the things which bug me in this world… few drive me as crazy as to the limited control options available within Google regarding Search Partners.

Seriously, I get irritated on a daily basis with this one piece of control I don’t have. It is so bad that it makes me extol the virtues of BingAds just because they give me the level of control I desire… and I know almost every other PPC practitioner worth their medal would scream and shout for joy if given the control tomorrow on Adwords.

Let me ask you as an awesome analytical marketer if you looked at something like the image below what would you want to do?

Blog

Categories

Adwords Account Structure – Campaigns

Conspiracy: Is PPC Affecting Build A Sign’s SEO?

Adwords owns the upper fold of SERPS [infographic]

Google Visiting Get Found First Tomorrow In Rexburg, Idaho

Petition to Give Advertisers more Control over the PPC Management of Search Partners on Google

Of all of the things which bug me in this world… few drive me as crazy as to the limited control options available within Google regarding Search Partners.

Blog

Categories

Adwords Account Structure – Campaigns

Conspiracy: Is PPC Affecting Build A Sign’s SEO?

Adwords owns the upper fold of SERPS [infographic]

Google Visiting Get Found First Tomorrow In Rexburg, Idaho

Petition to Give Advertisers more Control over the PPC Management of Search Partners on Google

Of all of the things which bug me in this world… few drive me as crazy as to the limited control options available within Google regarding Search Partners.

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