The other day I was on the Huffington Post and saw this cool, interactrive video ad that matched a commercial I had recently seen on TV. Video in a banner ad is still fairly uncommon. This one caught my eye and the more time I spent studying the ad, the more I realized how perfectly Grey Poupon had executed their branding ad campaign. PPC was a small part of the massive campaign, but I loved the uniformity of their messaging across all of the advertising channels they chose.
Here is the first ad I saw. A small clip of the video played with no sound. I wanted to see what would happen if I clicked play. I was surprised that the video played in the ad. I didn’t have to go anywhere. I could interact with their brand and ad without being taken somewhere else. Can you say, “Awesome.”