The Curse of “I’ll Know it When I See it!”
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What do PPC Agencies and Design Agencies both have in common? They’re both a dime a dozen.
What is it that makes a design agency a design agency? Why can’t a PPC Agency possess the traits of a design agency? After all, there are plenty of situations in which we have put together design work for clients, some of you reading might be among those clients. Here in house we have created a variety of websites, landing pages, display and banner ads, and other related deliverables.
Regrettably (yet realistically) there are going to be the situations when you present the final deliverable and the client responds with “That’s not quite like what I had imagined… I’ll know it when I see it!”