These advertisers are getting some exposure because of the government shutdown. I knew it! I knew that if I went to Google to search for ‘Government Shutdown’ I would find advertisers there. Who can blame them? If they have content about the shutdown, they have a right to pay for it to be seen.
Interesting note: Google does not show ads on the first page of the SERPs. You have to go to page 2 in order to see the ads.
Have you ever asked, or been asked that question? Sometimes people ask me that question as if they expect the answer to be something like, “10,999.99 plus tax.” That 8 word question could be answered in 1 word or 10,000 words.
Seriously, I get irritated on a daily basis with this one piece of control I don’t have. It is so bad that it makes me extol the virtues of BingAds just because they give me the level of control I desire… and I know almost every other PPC practitioner worth their medal would scream and shout for joy if given the control tomorrow on Adwords.
Let me ask you as an awesome analytical marketer if you looked at something like the image below what would you want to do?
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