Whether you run a PPC management agency, do PPC for an agency, in-house, on the side for Uncle John’s business, or for your own business, you may have heard of the PPCchat hashtag. You can find us tweeting their all week long, but the flood of tweets starts at Noon Eastern Time on Tuesdays. For those of you on the fence about the value of joining the PPCchat community, this one’s for you.
The purpose of this article is to give an in-depth and visual look into working with and modifying Excel pivot tables in preparation for Pay Per Click data analysis.
Last week I got a call from an 800 number. I didn’t used to answer the phone from 800 numbers until I realized that calls from both Facebook and Google come from 800 numbers. I had a minute so I risked being bothered by someone that wasn’t FB or Google and answered. It was Patrick from Google Adwords. He was calling to see if we would be interested in having someone from Google present to potential customers. I said yes right away. Obviously the sales pitch to a potential customer is a lot easier if a representative from Google is helping make the pitch. Credibility sky rockets.
Through the Twitter-verse, it is incredible the relationships that can be made. In the PPC management galaxy, everyone knows that #PPCchat is where the experts reside (see the stream cap here). Each week at 12 PM EST, the great @matt_umbro moderates the official, hour long PPC love fest. One week the discussion can be about how to effectively manage PLAs (Google Shopping), the next it could be about different bid management platforms.
This is where all the PPC stars come together.One of those stars is Bryant Garvin.
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