Today I’m going to talk to you a little bit about customer lifetime value.
Some of you know that I have a passion for wakeboarding. I work lots of Saturday mornings because I love my work, but if it is over 70 degrees outside on a Saturday morning, you won’t find me in front of a computer. You are much more likely to find me upside down on a wakeboard flying through the air behind a boat.
A guy in my neighborhood has a business that does wraps, decals, and skins for boats, atvs, snowmobiles, etc. Just recently I bought a new wrap for my boat through his website, but not until after 3 phone calls and multiple tries at the shopping cart. At first I felt so dumb. Why was it so difficult to make purchase and get what I wanted? Why did I feel so unsure that I was actually going to get what I wanted? Was it me?