The Coolest Banner Ad I Have Ever Seen

We get used to ignoring banner ads. They catch my eye more than they do for the average Joe, just because they interest me and I like to see how others are having success, or failing, with their ad campaigns. When I am on Youtube, I have gotten pretty good at overlooking ads, but this one caught my eye. I had never seen anything like it:

Devinsupertramp ad

Why is this the coolest banner ad I have ever seen, you ask? Here are a few reasons.

1.) It caught my eye and captured my attention. The videos (yes, all 5 of them) played a short clip within the ad.

2.) I recognized the videos! I subscribed to DevinSuperTramp’s channel a while back. These guys had dynamically inserted videos they knew I would like and recognize in the ad.

3.) Also, the blue color stood out on a Youtube page and they had the most sought after real estate on the page…right across the entire upper fold.

4.), a Microsoft product, has innovated with their super fresh ad and shown me that their new product/service is worth checking to see what is new. I correlated the awesomeness of their ad with their new email service without even checking it out.

In the end, I didn’t go create a new email account right away because I am currently happy with Gmail, but I had a very positive experience with the brand and plan on checking it out.  If I ever lose faith in Gmail, I will be quick to check out

Does anyone know how pulled off this incredible banner ad?  Has anyone else tried out this type of ad on Youtube? Was it a success or failure? Let me know in the comments.

Oh, and by the way, if you haven’t seen one of Devin’s videos, they are amazing. Check this one out: