The Curse of “I’ll Know it When I See it!”

March 15, 2013

What do PPC Agencies and Design Agencies both have in common? They’re both a dime a dozen.

What is it that makes a design agency a design agency? Why can’t a PPC Agency possess the traits of a design agency? After all, there are plenty of situations in which we have put together design work for clients, some of you reading might be among those clients. Here in house we have created a variety of websites, landing pages, display and banner ads, and other related deliverables.

Regrettably (yet realistically) there are going to be the situations when you present the final deliverable and the client responds with “That’s not quite like what I had imagined… I’ll know it when I see it!”

Your world has been crushed and pummeled to shambles, hours of pay have been thrown out the window, and at this point neither you or your client are 100% satisfied. We have traveled this road as I imagine many other PPC or Online Advertising companies have traveled. For the next few weeks, every friday, I will be posting articles on how we can integrate the process that a successful design agency uses, and set ourselves apart as a PPC Management company with design SKILLLZ!

In the end, all design is about the viewers experience. That experience is going to be made up of the feelings that were invoked from the design. This means that aesthetics are at the forefront of design. We never want to talk aesthetics because without fail, those conversations always go south. Why is that? It’s because we all have our own “brand of pretty”, or as my father (who has aged into a pretty funny grandpa) says “I know what I like!”

We have discovered a way to implement the “design guys process” into a fast moving online advertising world, while avoiding the dreaded curse of “I’ll know it when I see it!”.

What to expect

Over the next few weeks I will be covering topics which include :

The takeaway will be how to turn out Design Agency quality work, while working within the fast moving and growing online advertising world. It no longer makes sense to have to go to 2 different companies with completely different cultures, and ask them to work together for 1 outcome. It is time we bridge the gap between business and design.

Let me know in the comments if you have specific questions to be addressed.

How have you avoided The Curse?

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