What was your last internet experience like? Were you searching on a mobile device for a Chinese restaurant? Were you reading reviews while trying to choose a new dentist? Did you stumble across any websites that had trouble loading or were difficult to use? How quickly do you jump off of a website that is taking too long to load or won’t let you navigate smoothly?
It takes website visitors only 1/20th of a second to develop an opinion of your business based off their online experience. That flash of an impression determines how that user interacts with your company from then on. It is important for the health of your business to maintain a strong online presence…and you just can’t do that with an outdated website.
Let’s take a look at the biggest problems a business owner faces when relying on an old and outdated website.
Your online presence to your company is like a first-impression when you meet new people. If a potential employee walked into an interview with messy hair and a bored attitude, you aren’t going to be tempted to hire him. The same can be said for a poorly maintained website. Slow, cheap looking websites with old designs make you look like you don’t care. That gives your visitors the idea that you don’t care what your customers think either. Right out the door, that’s an awful way for potential customers to think of you.
Your website design gives people an idea of what to expect of your product and services. If you want to get customers into your store or to call you to schedule an appointment, your website needs to say “Hi. We have high-quality product/services, and we genuinely care about you and your needs.” A dumpy website is not going to give potential customers a good vibe that drives them to contact you or make a purchase.
A major problem with outdated website is that they immediately give the impression that your company is outdated …. or out of business! Your website really needs to show your visitors that you are current and relevant, and that you matter in your industry.
In today’s online market – you have to keep up with your competitors. If your competitors are offering discounts on social media, they have an upper hand. If their website lets users move around and browse quickly, they have an upper hand. If their website sports a fresh, new design, they look like they are more in the game than you are. You automatically help your competition win by not keeping up on your website.
If your website is not up to date with Google’s algorithm changes, you are going to drop in organic rankings. If your site speed is slow, you will lose organic rankings. If you don’t have an SSL certification installed on your website, you will lose organic rankings. If you can’t keep users on your website, you will lose organic rankings.
Don’t lose out during online searches because of an outdated website. Call Get Found First and get a fresh, new design with easy navigation and fast loading times to keep up with your competitors and knock them out of the game!v
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