What Is The HUGE Difference? In-House vs. Professional Google Ad Management

October 30, 2020

Google Ads is a classic example of “Why should I pay someone to do something I can do on my own?”  The answer to that is simply that just because you can do it yourself doesn’t mean that you are going to get the best results.

For example, you can tackle legal situations on your own but you can expect a MUCH better outcome if you pay an experienced attorney to help you. You can also make your own clothes, but do you have the time to learn how to do it and make the clothes fit the way they are comfortable to you?

In-House Google Ads vs Hiring A Marketing Agency

At Get Found First, we believe in quality. Quality comes from experience and knowledge, from people who have specialized training and understanding of how to get the best results.  If you believe you can find this in-house, that’s GREAT! But, many business owners don’t have someone with that experience in their office. Essentially, those business owners would either need to learn Google Ads themselves or rely on an employee to learn it. But, there are things that Account Managers learn in a marketing agency, with managers managing several different accounts, that in-house marketing does not get.

  1. Information & Data – Because marketing agencies have several different account managers managing different PPC accounts for different clients, we see a TON of information and we share it. We make decisions based on the data that we see and when new trends start happening, we can check across several accounts to see how that trend is working and how to make it work best for YOUR company.
  2. Google Ads Optimizations – Google Ads has a TON of different features. You can choose settings to maximize your bids to get more impressions, or more clicks, or more conversions! You can target your bid for a better Seach-Impression-Share or maximize conversions – but just because a feature is there, doesn’t mean that you should use it on YOUR account. The data needs to be analyzed and interpreted and several steps should be carried out before changing bid strategies.
  3. Keywords – You can add many different keywords to your account or you can operate with just a few. But if your PPC account manager doesn’t understand the difference between non-modified and modified Broad Match Type keywords – you might be spending more money than necessary to get clicks and conversions. When you add negative keywords in – it can start to feel sloppy and overwhelming if you don’t understand exactly why certain types of negative keywords are being added. For best results, you want to make sure that someone with a high level of expertise is involved to make the appropriate additions.
  4. Recording Conversions and Tracking Conversion – Conversion goals need to be set to track conversions. If conversion goals aren’t set up the right way, you aren’t going to be able to track your leads accurately. Also, Google Ads does count conversions that aren’t qualified leads. (Perhaps a phone call came in from a salesman who called a Google Ad number). Without proper call tracking, you won’t be able to listen to your calls to determine what type of return you are really getting from your monthly Google Ads cost.
  5. Quality, Professional Reporting – When you hire a Google Ads Marketing Agency like Get Found First, you have an appointed account manager who can provide information to you when you need it. You receive information about the goals that your account manager has for your account to meet your business goals, how they plan to implement those goals, and how the account performance changes month over month. The value is invaluable.

When it comes to in-house PPC managing versus hiring a marketing agency like Get Found First, you have to weigh the pros and cons. Yes, you may have to pay more in management fees, but you are more likely to get successful results at a lower cost. If you have any questions – contact the experts at Get Found First today! 

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