Jack Marshall of Clickz.com answers a question in his recent blog post, Yahoo and Bing Lose U.S. Search Share in November, that I am asked all the time.


The Question: What percentage of online searches begin with Google versus Yahoo and Bing?


My answer, per Jack Marshall:

“Google accounted for almost 72 percent of all U.S. searches conducted during the four weeks ending November 28th 2009, according to data from Experian Hitwise.

The search giant grew its overall share of searches by one percentage point in that period, while its closest competitors in the space — Yahoo and Microsoft’s Bing — both experienced a decline, dropping 5 percent and 2 percent respectively.”


I love Jack’s title because rather than focus on Google’s triumph, he focuses on Yahoo and Bings loss.