According to some marketers, marketing has changed more in the last 2 years than in the previous 50. *
Only 9% of a recent studies respondents strongly agree with the statement “I know what our marketing is doing.” *
A Journey Through Landing Page
Over the course of the next few weeks I am going to be addressing several issues revolving around landing pages and A/B testing. Consider yourself flying over the continent of “Landing Page” seeing an aerial view of what the geography of “Landing Page” looks like. This land is not unfamiliar to explorers, fact there is a plethora of content available out there on this subject. However, at points along the journey we are going to land and dive deep into a few subjects of study.
Those subjects include:
- How to A/B Test
- What to Test
- Call to Actions
- Above the Fold Items
- Building Trust
- Light Box Benefits
- Consistent Branding and Messaging
What will be different about our study? We expect our readers to take away actionable tips, tricks, and advice. If you have a landing page you want us to look at, leave a comment below and your landing page could be the focus of our next study.
Marketers Need To Prove Value
After all, if we can’t prove what we are doing is working or making a difference, then why are we doing it? Understanding your landing pages and how to optimize them is important because landing pages are critical for promotion specific marketing, especially within paid marketing when we need to prove an ROI.
*Sources: Adobe Marketing Content